Explore the Design Language Under the Background of Downward Consumption
Speaker
  • Tao Qiong Tao Qiong JD Senior Visual Designer

    I am a senior visual designer of the experience design Department of Jingdong main website. I have more than ten years of experience in Internet design. I was responsible for the design of marketing activities such as 618, Double 11, Double 12 and Chinese New Year Shopping Festival, the T-level interactive design of Jingdong platform and the design of low-price business channels subsidized by 10 billion yuan. I am good at using various design and product thinking to guide project work and implementation, improve user experience and give full play to design value.

    Design concept: The design should be conducive to the user experience and business objectives, to maximize the value of the design.

Explore the Design Language Under the Background of Downward Consumption

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Session D8
Meeting room 305
Time 08/05 09:00-12:00
Type Workshop
Language Mandarin
Direction Design Thinking
keynote content
Content Introduction

With the development and change of social economy, the public aesthetic in each era is changing imperceptibly, which creates different forms of art. In recent years, the downward consumption caused by the global epidemic has affected all aspects of our lives. No matter in the field of fashion or e-commerce design, changes are quietly taking place. In the context of declining consumption in the post-epidemic era, how can we go upstream and trace back to the source, take user experience as the starting point, and give full play to the creative value of design?

This workshop, based on this background, combined with the actual business encountered in the design, to explain the design experience of Jingdong low price business design semantic positioning to the designers participating in the workshop. Through this workshop, we share design cases (including the construction of Jingdong 10 billion subsidy, instant death, cheap free mail channel) focusing on the design semantic exploration of sinking market, how to use design methods combined with business characteristics to build a complete visual system of complex sinking characteristics, elaborate on the design thinking in this field, and analyze how we are extended from the prototype to the fall. Give play to the driving value of design.

The workshop will include the following contents:
1、Economic development has influenced art form in history
1.1 Artistic schools formed in history
1.2 Analysis of the differences between the design language and form of the mainstream art in the special era, and even the phenomenon of not being recognized at that time
1.3 Review and analyze these phenomenal arts from the perspective of future people

2、The development of e-commerce design affects different design performance
2.1 Analyze the design semantics of the influence of e-commerce development
2.2 The influence of downward consumption on the layout of major e-commerce enterprises
2.3 What kind of experience form is more consistent with the shopping habits of current users with downward consumption
2.4 New businesses generated by the transformation of major e-commerce businesses in the sinking market
2.5 How does design play its value in the face of these new businesses arising from the trend & How to define design semantics

3、Sinking design semantics
3.1 What kind of design direction is more suitable for sinking market
3.2 Analyze the semantics of subsidence design from the aspects of "shape, color, character, quality and structure"
3.3 Sinking semantic reaction affects social aesthetic cognition

4、Summary and imagination

Structure and Agenda

1、Icebreaker of the workshop: Introduction by the speaker
2、Introduction to the workshop: Summary of the content & Introduction to the theme background
3、Workshop content: Exploring design language under the background of downward consumption
4、Practical interaction: group propositions for project design, based on user experience simulation scheme design
5、Interactive session: Group sharing of results
6、Q&A session
7、Summarize and review

Target Audience

1、Junior visual designer
2、Junior interaction designer
3、Design enthusiast
4、Primary product designer

Participants Benefit

1、Re-examine the value of experience design from a new perspective
2、Master the method of systematic product thinking design from the logical layer to the landing process
3、Understand the industry's business logic for upgrading to downward consumption, and design-driven value

Work Case
  • 2022 Super Seckill marketing campaign
  • Instant feedback system, effectively improve user engagement
  • The sound world view of 2021 Spring Festival -- Fried Nian Beast runs through the main and secondary lines
  • The main line gameplay simplifies user operations, strengthens current positioning, and stimulates user desire to play again
  • The role IP design of American food in crowdfunding business innovation project
  • Jingdong low price field - main color definition logic table
  • The main color of the brand defines the semantics of the same color level
  • Low - price field main tone color system scope overview
Guess You Like
  • 2022 Super Seckill marketing campaign 18
  • Instant feedback system, effectively improve user engagement 28
  • The sound world view of 2021 Spring Festival -- Fried Nian Beast runs through the main and secondary lines 38
  • The main line gameplay simplifies user operations, strengthens current positioning, and stimulates user desire to play again 48
  • The role IP design of American food in crowdfunding business innovation project 58
  • Jingdong low price field - main color definition logic table 68
  • The main color of the brand defines the semantics of the same color level 78
  • Low - price field main tone color system scope overview 88
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