Explore the Design Language Under the Background of Downward Consumption

With the development and change of social economy, the public aesthetic in each era is changing imperceptibly, which creates different forms of art. In recent years, the downward consumption caused by the global epidemic has affected all aspects of our lives. No matter in the field of fashion or e-commerce design, changes are quietly taking place. In the context of declining consumption in the post-epidemic era, how can we go upstream and trace back to the source, take user experience as the starting point, and give full play to the creative value of design?

This workshop, based on this background, combined with the actual business encountered in the design, to explain the design experience of Jingdong low price business design semantic positioning to the designers participating in the workshop. Through this workshop, we share design cases (including the construction of Jingdong 10 billion subsidy, instant death, cheap free mail channel) focusing on the design semantic exploration of sinking market, how to use design methods combined with business characteristics to build a complete visual system of complex sinking characteristics, elaborate on the design thinking in this field, and analyze how we are extended from the prototype to the fall. Give play to the driving value of design.

The workshop will include the following contents:
1、Economic development has influenced art form in history
1.1 Artistic schools formed in history
1.2 Analysis of the differences between the design language and form of the mainstream art in the special era, and even the phenomenon of not being recognized at that time
1.3 Review and analyze these phenomenal arts from the perspective of future people

2、The development of e-commerce design affects different design performance
2.1 Analyze the design semantics of the influence of e-commerce development
2.2 The influence of downward consumption on the layout of major e-commerce enterprises
2.3 What kind of experience form is more consistent with the shopping habits of current users with downward consumption
2.4 New businesses generated by the transformation of major e-commerce businesses in the sinking market
2.5 How does design play its value in the face of these new businesses arising from the trend & How to define design semantics

3、Sinking design semantics
3.1 What kind of design direction is more suitable for sinking market
3.2 Analyze the semantics of subsidence design from the aspects of "shape, color, character, quality and structure"
3.3 Sinking semantic reaction affects social aesthetic cognition

4、Summary and imagination

1、Icebreaker of the workshop: Introduction by the speaker
2、Introduction to the workshop: Summary of the content & Introduction to the theme background
3、Workshop content: Exploring design language under the background of downward consumption
4、Practical interaction: group propositions for project design, based on user experience simulation scheme design
5、Interactive session: Group sharing of results
6、Q&A session
7、Summarize and review

1、Junior visual designer
2、Junior interaction designer
3、Design enthusiast
4、Primary product designer

1、Re-examine the value of experience design from a new perspective
2、Master the method of systematic product thinking design from the logical layer to the landing process
3、Understand the industry's business logic for upgrading to downward consumption, and design-driven value