The Path to Design Change in the Post-growth Era: Diversified Thinking and Practice

In the pre-growth era that has passed, designers have accumulated a wealth of experience in practice and achieved great success in the process. Now, however, we have entered a post-growth era. Compared with the pre-growth era, the post-growth era faces more challenges. The innovation of design means and the lack of growth have become the problems that designers have to deal with in their work. These challenges not only bring new tests to the designers' work, but also new opportunities. In this new era, designers need to change their thinking in order to cope with these complex challenges.

In this workshop, we will explore the transformation of design thinking and the innovative framework of design strategy in the post-growth era. Specifically, we will introduce three thinking frames: differentiation, refinement and industrialization.

The main contents of this workshop include:
1、Background introduction of the post-growth era
1.1 Differences between past growth eras and post-growth eras
1.2 Dilemmas and opportunities for designers in the post-growth era

2、Design strategy innovation framework in the post-growth era -- Differentiation
2.1 Differentiation: Designers need to find new growth points and create more valuable products through differentiation insight
2.2 Specific methods and steps of differentiation design
2.3 Cases of differentiated thinking -- 58 cases of main business landing

3、Design strategy innovation framework in the post-growth era -- refined ideas
3.1 Fine ideas: Designers need to pay more attention to details and polish every link to the extreme
3.2 Fine design How to find opportunity points and force direction, avoid over design
3.3 Cases of refined thinking -- 58 cases of service businesses

4、Design strategy innovation framework in the post-growth era -- Industrialization ideas
4.1 Industrialization ideas: Designers need to pay more attention to the deep combination with the industry and play their role in the industry
4.2 How to deeply integrate with the industry, better respond to market demand, and better promote the development of the industry
4.3 Industrialization thinking Case -- 58 home business landing case

5、Sharing of essential practical methods for data analysis
5.1 Correlation analysis method
5.2 Data Experiment

6、Summary and review

1、Brief introduction of the theme background
2、Workshop content and case explanation
3、Set up the field practice of proposition
4、Q&A free communication
5、Summary and review

1、Senior Interaction Designer, Senior Experience Designer, Senior Visual Designer
2、Students majoring in design, user researcher
3、Product Manager

1、Understand three bottleneck-breaking growth design thinking
2、Master innovative growth design methods
3、Summary of 58 latest growth design practice cases
4、Master the necessary practical methods of data analysis