Design for Operational Growth -- Make Design Value Obvious

In today's competitive business environment, cost reduction and efficiency has become the focus of enterprises, enterprises need to constantly reduce costs, improve efficiency, in order to maintain competitive advantages. With the vigorous development of artificial intelligence technology, designers' career development is facing new opportunities and challenges.

In order to adapt successfully to this change, designers need to first understand their own value and role. They need to see that they are not just there for aesthetic reasons, but that they can create real business value for the business. Designers should actively participate in the decision-making process of the enterprise and understand the strategic goals and target audiences of the enterprise, so as to use design as a means to achieve these goals.

At the same time, designers need to demonstrate their own value. They need to show their role in the project, their design ideas and problem-solving methods to the decision makers of the enterprise, as well as the direct contribution of design to the enterprise value. In this highly competitive business environment, designers must adapt to changes, constantly learn and innovate, make their own value explicit, and become an indispensable part of the enterprise.

This workshop will start from the experience of operating growth design. The main contents are as follows:
1. Industry and business background
1.1 Overall background of slowing growth
1.2 Development stages & Characteristics & Restrictions of travel business
1.3 Business growth ideas at the present stage

2. Increase the construction of design team
2.1 Design value direction of perception, transformation and efficiency
2.2 Construction and capability composition of the growth team
2.3 Project Process & Positions of each role

3. Operation Growth design method - transformation Enabling (combined with member projects)
3.1 How to gain insight into high design value in business
3.2 What ideas do we have to solve the problem
3.3 Value measurement method (design experiment, etc.)

4. Operational Growth design Method - Perceptual empowerment (combined with great promotion activities)
4.1 How does visual design bring Growth
4.2 Different activity types and visual power points
4.3 How to create outstanding promotion activities
4.4 How to build a long-term Mind
4.5 Value measurement method

5. Operation growth design method - efficiency enabling
5.1 Operation Efficiency Direction Execution Roadmap
5.2 Construction of operation efficiency system
5.3 Introduction of AI intelligence

1、Summary of workshop

2、Theoretical explanation: Increasing design value & low-level design thinking & ability requirements

3、Case practice: Explain specific methods of growth design combined with cases (covering vision &UI& interaction)

4、Practical interaction: design related themes and display achievements in groups

5、Q&A Communication

1、Beginning/Middle/Senior interaction Designer

2、Early/Middle/Senior UI Designer

3、Preliminary/intermediate/senior visual (operation, illustration, 3D) designer

1、Better understanding of the industry and career direction

2、Deeply learn and increase design thinking

3、Ability to master specific growth design methods and shape explicit design values