Unveil NetEase Games' "strongest" creative journey

NetEase is a leading Internet technology company in China and has always maintained a leading position in the Chinese industry in the development of Internet applications, services and other technologies. In line with a strong sense of mission for the development of China's Internet and the vision of creating a better life, NetEase uses the most advanced Internet technology to strengthen the exchange and sharing of information between people. NetEase has launched a variety of services such as portals, online games, e-mail, online education, e-commerce, online music, NetEase CC live broadcasting, etc. Deeply promote strategic focus, adhere to the field of content consumption, and actively lay out core tracks such as games, education, music, and e-commerce, and make major breakthroughs.

NetEase officially established the online game division in 2001 and grew up with the majority of game lovers. After 20 years of rapid development, NetEase has become one of the seven largest game companies in the world. As a leading game development company in China, NetEase has always been at the forefront of independent research and development of online games. At present, NetEase has more than 100 game products in operation. It has independently developed a number of popular games around the world, such as the "Fantasy Westward Journey" computer version, "Journey to the West" series, "New Qiannu Ghost", "Against the Cold Water" and other end-game masterpieces, and at the same time in the field of mobile games are also emerging in an endless stream, including "Fantasy Westward Journey" mobile game, "Big Talk Westward Journey" mobile game, "Qiannu Ghost" mobile game, "Yin and Yang Division", "Wilderness Action", "Fifth Personality", "Decisive Battle! Popular mobile games such as "Heian Jing" are loved by players. In the future, NetEase Games will continue to uphold NetEase's concept of "ingenuity, innovation", and work with many partners around the world to create high-quality games for players worthy of love.

The conference aims to lead practitioners to master the application and expansion of technologies, methods and strategies in emerging fields of continuous extension, and to learn new ways of thinking and working in different teams. IXDC and NetEase jointly launched this design tour, which will lead the participants to visit the NetEase showroom and the NetEase Game Lab, reveal how NetEase game projects continue to lead the domestic game user experience design, and continue to raise the upper limit of experience design design design process, leading participants to explore how this team has created a lot of high-quality products.

广东省广州市天河区天盈路9号网易高唐总部

1. Visit the NetEase Headquarters Gaotang Phase I Exhibition Hall and the NetEase Gaotang Phase II User Experience Center Lab, and the team representatives will introduce and explain it
2. The NetEase Game User Experience Center team shares innovative achievements in experience design and refined operation
3. Experts in the UX Center laboratory explain the process and cases of game research and development
4. The team interacts and communicates with the participants

1. People who are interested in product development and design
2. Innovation team member, product manager
3. User experience designer

1. Visit NetEase Games, understand the innovative achievements of the design team in experience design, refined operation, etc., and feel the mystery of creating experiences contained in the game as the "ninth art"
2. Understand the achievements and innovations of NetEase Game User Experience Center
3. Face to face with the design team to understand the design research and concept of NetEase Game User Experience Center