Exploring E-commerce Experiences in a Diverse Environment
Speaker
  • Xiao Jing Xiao Jing JD UX Design Expert

    Master of Beijing University of Technology. She is now the interaction design expert of Jingdong, responsible for the experience research and design of Jingdong APP, leading the team to focus on the construction of the platform traffic field. She has been in charge of the experience work of Jingdong APP 10.0 major revision and upgrade, Jingdong PLUS membership, Jingdong Made, PaiPai second-hand, etc. She has completed the product incubation of Jingdong product design system, Antelope smart page and Jingdong Smart Shop shopping applet from 0 to 1, and has rich experience in full-stack design of e-commerce.

    Design philosophy: Stay hungry, stay curious.

Exploring E-commerce Experiences in a Diverse Environment

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Session G3
Meeting room Undetermined
Time 01/01 14:00-17:00
Type Workshop
Language Mandarin
Direction Interaction Design
keynote content
Content Introduction

The e-commerce industry is developing rapidly, and technology and design are changing rapidly. Combined with years of experience in full-link design, he has some precipitation on how to quickly combine multiple user demands, business demands and product development for systematic experience design.

Through this workshop, participants can learn how to build the design of e-commerce traffic field, deeply analyze how to play the traffic and bring out the maximum value of design in e-commerce business. The workshop will help designers of junior and intermediate level or above to establish the knowledge system of experience design in e-commerce industry, master the corresponding way of thinking and methodology, enhance the competitiveness of designers in the future workplace, and expand the ability of lateral thinking.

The specific contents that will be learned in the workshop are
1、Talk about the changing trend of e-commerce experience
1.1 Thinking about the current e-commerce environment and industry trends
1.2 The value of design in the flow field
1.3 Establishing flow design thinking to help business maximize flow value

2、Multi-dimensional flow dynamic design model: macro-strategic analysis, user psychological insight, product capability analysis, systematic design and production, efficient verification and iteration
2.1 Macro-strategic analysis, focus on business core value
2.2 Insight into user psychology, digging "design key elements"
2.3 Product capability analysis, analyze own strengths and weaknesses, amplify strengths and weaken weaknesses
2.4 Systematic design and production, establish a unified and diversified design system
2.5 Efficient verification and iteration, continuous optimization of field effectiveness

3、Continuously improve the vitality of the field
3.1 Exploration of the mechanism of the steady state and sensitive state of the flow field
3.2 Broaden the depth and width of the field

Structure and Agenda

1、Introduction to the workshop: Summary of contents
2、Introduction to the methodology: flow design thinking, multi-dimensional kinetic construction methodology
3、Hands-on interaction: group proposition for flow line exploration design
4、Q&A
5、Summary Review

Target Audience

1、Experience Designer / Full Link Designer / Interaction Designer
2、Product Manager/Product Designer
3、Internet practitioners/people interested in Internet thinking

Participants Benefit

1、Help designers at beginner, intermediate or above level to build up the knowledge system of experience design for e-commerce industry
2、Master the way of thinking and methodology of e-commerce flow dynamic design
3、Enhance the competitiveness of designers in the future workplace and expand lateral thinking skills

video introduction
肖菁工作坊宣传视频
Work Case
  • Mechanism exploration of the steady state and sensitive state of the flow field to continuously enhance the field vitality
  • Multi-dimensional flow kinetic design model: macro-strategic analysis, user psychological insight, product capability analysis, systematic design and production, efficient verification and iteration
  • Jingdong APP atmosphere special
  • Jingdong APP 10.0 design upgrade
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