How to research user growth by the integration of big and small data

As for how to realize the growth of users during the era when the mass stock of netizens arrive at 989 million, it is the strategic direction which Internet companies lay emphasis on and make efforts to improve. In the past two years, we conducted study projects by cooperating with the teams engaged in user growth, and solved many problems about growth one by one, thus obtaining an effective set of paradigm for study.
Through integrating the theory of Growth Hacker from Silicon Valley and the Classic Technique of User Research, this workshop aims to share a practical and applicable research methodology which can solve the problem of growth through the coordination of big data and small data this time. The teaching combined with real case and practical operation helps the personnel engaged in user study, user operation and entrepreneurs to have an in-depth understanding over the process of growth, incentive motivation and conversion points during the full life circle, as well as the study methods related to the growth goal of commonly seen Internet enterprise users, for the purpose of exploring a road to the beneficial growth of users through the fusion of big data and small data.

1、Introduction of workshop
2、Interactive icebreaking: discuss typical cases of user growth in groups and share the cases accordingly
3、Interpretation of theory and method
4、Interpretation of case: the problem of new users' retain
5、Internship and interaction: complete the study scheme themed the fusion of big data and small data in groups and share it
6、Q&A
7、Summary and review

1、UX researchers and designers
2、the practitioners engaged in user growth
3、 entrepreneurs and who else may be interested in

1、Establish a process of growth from the user’s perspective, and know about the model of study for the fusion of big data and small data
2、Grasp the commonly used investigation methods and skills in the field of user growth
3、Learn the case of real trading for the user growth in large-scale factories in the frontline