How to use soft and hard combination to create explosive goods
Speaker
  • Huang Zhongjian Huang Zhongjian MIUI Product Design Director


How to use soft and hard combination to create explosive goods

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Session H9
Meeting room 301A
Time 07/22 09:00-12:00
Type Workshop
Language Mandarin
Direction
keynote content
Content Introduction

The infiltration of the concept of IOT and the inevitable demand of the development of the information age, to some extent, indicates that the development of IOT industry is becoming increasingly mature and integrated with daily life. Giving new ways of using traditional equipment through the combination of hardware and software is an area people of all works strive to enter. Induction cooker products are a sunset industry in the market, market homogenization is serious under full competitions, there have been no innovative products in the market for a long time, and no brands are willing to invest again. But why dare mi induction cookers invest in the induction cooker market under such circumstances?

That is because the definition of its products in the early stage is, dominated by design, find the entry point of design from users' requirements and pain points, which is enough to disturb this market, and then improve users' experiences by integrating software and hardware, and redefine induction cooker products. At present, the results of selling out every time can verify that design-driven products can bring more success.

This workshop will take the current market trend and environmental situation as the starting point, focusing on what products to do - how to define products - how to design the dominant thinking, emphatically interpret and build the method and process of hardware integration development of "design-driven products":

1. The necessary conditions for the products with the properties of explosive goods
2. Why is it allowed to create explosive products through the combination of hardware and software, the value advantages of combining software and hardware
3. Mutual assistance development process of software and hardware
3.1 The definition of products in the early period: dominated by design, find the entry point of design from users' requirements and pain points, which is enough to disturb this market
3.2 Build products: integrating software and hardware to improve user experiences
3.2.1 The dominant thinking of hardware and software integration
3.2.2 Acuity training for design and development experiences
3.2.3 Establish core values and impress people with product concepts

Through the workshop, learn millet to create a complete development process of explosive products; help designers to master the characteristics of user requirements, and have the abilities to be realized, and start by integrating hardware and software to make differentiated values; understand the difficulties and breakthrough points that hardware innovation may face, and make all experiences eventually serve products.

Structure and Agenda

1. Workshop introduction: necessary conditions of the products with the properties of explosive goods and development process of software and hardware integration (case/method introduction and sharing)
2. Discussion and interaction: why is it allowed to create explosive products through the combination of hardware and software, the value advantages of combining software and hardware (group discussion / analysis and interaction)
3. Practice exercises: mutual assistance development process of software and hardware (group interaction, listeners’ sharing and display)
4. Summary and comment

Target Audience

1. Entrepreneurs
2. Designers
3. Product managers
4. Project managers

Participants Benefit

1. Deeply understand the design and development process of the genes of explosive products of millet.
2. How to innovate and subvert traditional products by combining hardware and software?
3. Product development and application of software and hardware integration.

Work Case
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