Marketing strategy in new consumption ecology - design method of service design full-link connection
Speaker
  • Li Chao Li Chao Alibaba-AGTech Senior UX Design Expert


assistant
  • Tian Chunmei

    Tian Chunmei Alibaba-AGTech Senior UI Designer

Marketing strategy in new consumption ecology - design method of service design full-link connection

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Session D15
Meeting room 305
Time 07/19 14:30-17:30
Type Workshop
Language Mandarin
Direction Design Thinking
keynote content
Content Introduction

User experience design is not only the design of online interface experience, but, extending to wider user scenarios, the design of user experience from online to offline perspectives. In addition, experience also needs to get through the brand design level to some extent. With the appearance of a more stereoscopic new business environment, how should designers face it?
Theme contents:
1. Evolve from the thinking modes of pure commerce, technology and experience to the design thinking of standing in commerce, technology, experience, brand, channel and marketing, build a integrated combat mode of user experience department + marketing department -- brand strategy and user experience center (B+UXC).
2. Under the new business ecology, through the combination of service experience design and industry changes and changes in marketing play brought by new ecological values, share the design cases of breaking through traditional industry marketing plays. With marketing scenes and service experience as the core, develop brand strategy + visual experience + interactive experience + marketing and communication + product design.
3. Business value analysis in new consumer business environment.
4. Design method of link connection for service design of online and offline users.
3. Case: introduction to the design of marketing activities of AliPay x sports instant lottery tickets in 31 provinces
4. How to integrate experience, brand, content creativity and communication for design. How to create a larger business future through a national marketing case.
5. How to tap our own values and abilities to define new product brands, self-media building strategy and design between brands.
6. How to combine Ali's ecological rights and interests to empower experience designs

Structure and Agenda

1. Workshop introduction: design ideas and sharing
2. Case sharing: the design of marketing activities of AliPay x sports instant lottery tickets in 31 provinces
3. Interactive Q&A
4. Group exercises
5. Comment

Target Audience

1. Marketing designers
2. Visual designers
3. Interactive designers

Participants Benefit

1. Build comprehensive thinking abilities of brand and experience designs
2. Ideas of service design landing to marketing and brand designs
3. Master the creative thinking design methods of the marketing full-link through practical guidance

Work Case
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  • 李超 - 支付吧x体育彩票全国31省营销活动设计
  • 李超 - 品牌价值等级分析
  • 李超 - 结合生态的业务思考与品牌设计思考
  • 李超 - 围绕营销场景与服务体验的设计思考
  • 李超 - 阿里生态的营销玩法案例
  • 李超 - 娱乐电商案例
  • 李超 - 基于场景的用户动机分析与用户的内隐需求分析
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