Workshop Introduction:

Based on the patterns of human cognition, we’ll summarise the methods which helping us improve the user interaction/visual design techniques. Also, we will share some principles to enhance the user experience of products by cases studies.

Workshop Arrangement:

1. the patterns of human cognition

2. cases studies of how to improve user experience

3. based on user research and web analytics to enhance user experience of Internet products and services

Time：

Personal Introduction

Senior User Research Specialist , Alibaba
Dr. Rong TAO is one of the board members of Chinese Ergonomics Society. He got his Ph.D. degree from Department of Psychology and Behavioral Science, Zhejiang University. He had worked for Nokia Research Center, Intel APAC R&D Co. Ltd., and Samsung Design China as an UX practioner, evangelist as well as managing director. He joined Alibaba (China) Technology Co. Ltd. at Apr., 2010. He has provided UX research, design and management consultant services for these MNCs including but not limited to e-commerce, IT services, digital home appliances, mobile phones, digital imaging and so on. His work in the filed of user experiene, focused on users’ lifestyles in APAC and China, user needs analysis, product’s features exploring and HCI research/design and management. He holds more than seven patents of US, Europe and China related to UI. Most of these research/design results have been successfully applied to a number of massive produced line-up products.