Workshop Introduction:

It’s the years of Internet application exploding and the years of everyone innovating and establishing a business. But, the probability of successful is only 5%. As large number of similar application, users can not recognize their unique quickly. “losing freshness and too lazy to try” is the main reason that users give up. Some application is hard to be understood. So users give up finally too.
So, is the product value position defined ambiguous or  the interaction design communication failed?

As product managers, it is the responsibility for us to introspect the product value position whether it satisfies users’ key value needs and be separated from brother ship. As interaction designers, we can’t accomplish design just being satisfied with a functional requirement without key point but think which function experience can achieve product value standing between product value position and consumers. At the same time, we must organize and screen the information creatively in the 2 dimensionality of space and time.

Design own its soul with understanding, thought and acception or rejection, so that accomplish the mission of product value position communicating even create new value.

Workshop Arrangement：

1. Understand value proposition based on consumer insights, competitor, and trend.

2. Practice I (TBD)

3. Emphasis & choice， Gradually disclosure

4. Practice (TBD)

Time：

Personal Introduction

Manager , Product Innovation Team,Samsung(China)Investment Co.,Ltd.

10 years working experience in user research and product innovation area, from usability, user model, usage model to product innovation design.