Workshop Introduction:

Brainstorming “Unconscious Interactions”;

Sounds like a scary proposition? It’s actually quite cool, and ingenious. For example, consider the design of a browser’s scroll bar to encourage additional interaction, a phone app hiding half of a picture to persuade the user to unconsciously slide to uncover the remainder, or even the perforation of a bag of chips intentionally enticing the customer to indulge

These “unconscious interactions”are in fact seamless connections between the user and the product. and intuitive operations that don’t require much afterthought. In product design, a designer uses a WYSIWYG framework to simplify the end user’s operation, while ensuring that the product features are well-represented.

The internet’s overflow of information has led to users’ selective attention span becoming increasingly more precious. Thus, websites now employ quick and simple registration processes. But how do we incentivize these users to “unconsciously” provide us with the complete set of data/information?
For a film/photography product, for example
1. How do we guide users to voluntarily improve upon one’s personal profile

2. How do we encourage users to post original and innovative pictures?

Workshop Arrangement：

1.Brainstorming: Unconscious Interactions

2.Overview of the user’s unconscious interactions in using a product

3.Break into groups to discuss site designs and experiences

Time：

Personal Introductin

Jinbo Liu：

Product Manager , Innovative Workshops' Run-up Plan Project
Graduated from B.A. Economics - Beijing University of Technology； 2006: Designed and developed a job-matching system based on personality evaluations； 2008-11: Independent consultant. Have experiences with travel/tourism networks, IT business services, photography industry, studio management, as well as extensive public relations skills. At the end of 2010, created a video workshop platform.

Yumeng Liu：

UI Designer , Innovative Workshops' Run-up Plan Project
Graduated 2004 with a multimedia degree, have extensive experiences in design work. Worked in interactive design, and graphic design, while garnering industry accolades. Is particularly engaged in the user experience aspect of design, and has organized multiple panel discussions with industry professionals.