Symbiotic Intelligence: The Content Design Revolution Driven by Multimodal AI and the Reconfiguration of Human Creativity

Drawing from practical experience in content product experience design at Baidu, this talk builds upon the philosophy of “human-machine symbiosis” to explore how multimodal AI technologies are reshaping content production paradigms and expanding the boundaries of human creativity. The presentation will systematically share insights from the following dimensions:

1. Technology-Driven Transformation: From Tool Empowerment to Cognitive Symbiosis
By leveraging a dual approach of “technological pragmatism + design ethics,” this section examines how AIGC (AI-Generated Content) evolves beyond being a mere efficiency tool to becoming a catalyst for civilization’s advancement. As AGI (Artificial General Intelligence) blurs the lines of creative ownership and accountability between humans and machines, it provokes deep reflection on the question of “who owns creativity.”

2. Reconstructing Creative Paradigms: Workflow Redesign and Super-Individual Incubation
This part focuses on the redesign of content creation workflows and the emergence of “super individuals” — empowered creators who leverage AI to vastly amplify their creative output and personal impact.

3. Resonance of Business and Culture: User Identity Evolution and Industry Upgrading
AIGC democratizes creativity through UGC (User-Generated Content), enabling users to evolve from passive “viewers” to active “co-creators.” Meanwhile, PGC (Professionally Generated Content) is being transformed by AIGC-powered video production, accelerating the upgrade of content industries.

4. Critical Thinking and Ethics: Creative Ownership and Symbiotic Evolution
This section provides a meta-framework for thinking about innovation in the AI era, reflecting on how creativity and human-machine co-evolution shape the future of content design.

1、Mid-to-senior product designers and UX designers
2、Design managers and design directors
3、Product managers and product directors

1、Understand cutting-edge developments in artificial intelligence
2、Grasp the real-world impact and application of AIGC
3、Learn new ways of thinking about technological innovation and productivity
4、Gain insights into how generative AI and large models are influencing the future of human society