Design Sprint: How to effectively transfer insights and participate in design decisions
Speaker
  • Hu Jinfeng Hu Jinfeng Booking.com User research expert


Design Sprint: How to effectively transfer insights and participate in design decisions

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Session B2
Meeting room 405
Time 07/11 14:30-17:30
Type Workshop
Language Mandarin
Direction User Research
keynote content
Content Introduction

Background:
Traditional research methods can't give full support on design decision making.
Delivery is one of the most important but weak process during the whole research process.
Lots of info was missing during presentation and design

Main topic:
Share and discuss the concept of design thinking.
Share and discuss the steps of design sprint.
Practice different methods in different steps.

What we can learn:
Understand the concept of design thinking and how to use it in the product development process.
Master each step and methods in the whole design sprint process.
Ability to help product team better understand customers insights.
Know how to make design decision with designers and PMs

Structure and Agenda

1、Use an showcase to share the background
2、Discuss what is design think, how to do design sprint
3、Practice design sprint step by step
4、Sharing session from each team
5、Summary and QA

Target Audience

1、Use an showcase to share the background
2、Discuss what is design think, how to do design sprint
3、Practice design sprint step by step
4、Sharing session from each team
5、Summary and QA

Participants Benefit

1、Understand the concept of design thinking and how to use it in the product development process.
2、Master each step and methods in the whole design sprint process.
3、Ability to help product team better understand customers insights.
4、Know how to make design decision with designers and PMs

Work Case
  • design test process
  • customer profile canvas
  • Value proposition design
  • PET showcase
  • PET design
Guess You Like
  • design test process 15
  • customer profile canvas 25
  • Value proposition design 35
  • PET showcase 45
  • PET design 55
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