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Branko Lukic
Former Logitech
AI and Design Fellow
AI Visionary, former AI and Design Fellow at Logitech, founder of NONOBJECT Studio, MIT Press published author.
Branko is an AI Visionary, and an award-winning designer and innovator. Most recently Branko was AI and Design Fellow at the Swiss-American multinational Logitech where he cofounded the Creative & Design AI Lab. Prior to that he founded NONOBJECT studio, a design and innovation studio focused on positive disruption. Branko is also the author of the book Nonobject, published by MIT Press and by Tsinghua University Press in China.
Focus：
AI product vision and innovation • Human AI collaboration • Team leadership • Cross functional AI design • Model in the loop prototyping • AI Workflow research and development • AI Transformation • Taste and judgment
www.instagram.com/copyself.xyz
www.brankolukic.com
The Perfect Flaw
How can AI tools push design to the new frontier of innovation, originality, and authenticity?
This keynote reveals a surprising answer: not through perfection, but through the beautiful imperfections that make your work powerful and recognizably yours. In an age where AI generates flawless content instantly, what becomes valuable is the counterintuitive ways you work, the "flaws" you thought were holding you back. These are the engines of a new kind of originality and authenticity.
This sets the stage for a paradigm-shifting practice: creativity with AI is not about controlling specific outcomes, but about steering across vast possibilities while preserving what makes you irreplaceable. A step change in design and innovation. The talk introduces Exponential Design—where your unique Creative Fingerprint, your lived experiences, your perfect flaws, and your prelinguistic understanding become the lens that transforms raw AI capability into work that could only come from you.
This is not a theoretical talk. It is a story told from "the arena" of three years and 30,000+ experiments into human-AI symbiosis. The audience will be introduced to practical concepts like visual encoding, the power of stillness, and steering possibilities—arguing that human contemplation at full bandwidth is our competitive advantage. The talk concludes with a question that reframes how we create in partnership with AI.
1. A New, Empowering Mental Model: Participants will leave understanding their role in the age of AI—from operator to essential creative director, the "Human Lens" that gives AI meaning and purpose.
2. Actionable Frameworks for Authentic Creation: They will be introduced to concepts like the Creative Fingerprint and Exponential Design that provide new vocabulary and methodology for preserving authenticity while working at exponential speed.
3. An Inspiring Call to Action: Attendees will discover that their unique imperfections and perspective are not liabilities, but their most valuable assets in pushing design to new frontiers of innovation, originality, and authenticity.
