Speaker

Liu Yan Microsoft Principal Product Designer
With 10+ years product experience, I am currently a Principal Product Designer in Microsoft’s AI division, leading user-experience and AI-product development for flagship offerings including Teams, Microsoft 365, and Copilot. My role centers on data-driven personalization and on exploring emerging frontiers such as human-computer interaction, virtual reality, and augmented reality.

Since 2018 I have designed and researched enterprise products at category leaders—Spotify, Boston Consulting Group, and the unicorn startup Nextdoor—honing distinctive expertise in driving growth, shaping product vision and strategy, crafting go-to-market plans, and pioneering 0-to-1 innovations. I am passionate about turning bold ideas into high-impact products through collaborative, goal-oriented teams.

Design philosophy: Great design marries business and technology to untangle complex problems and deliver meaningful value to users.

AI Product in Action: Building Competitive Intelligent Experiences

2241Thumbs Up

Session A4

Meeting room 302B

Time 10/31 09:00-12:00

Type Workshop

Language Mandarin

Direction Interaction Design

keynote content

Content Introduction

Amid the global wave of generative AI, how can product teams not just "use AI" but truly "implement AI effectively"? This workshop focuses on the practical path of building AI products from 0 to 1, equipping participants to systematically master key capabilities: opportunity identification, value construction, experience design, rapid validation, and commercialization.

Through case studies, methodology breakdowns, and hands-on exercises, participants will build an AI-powered prototype while understanding the design logic and business strategies behind AI. Leveraging cutting-edge tools (e.g., GPT-4, Figma AI, Framer, Claude), this session ensures you not only comprehend but can build.

Content includes the AISTAR framework for AI product strategy:
- Ambition: What problem does AI solve? What mission does it serve?
- Insight: What kind of intelligence do users truly need?
- System: Do you have the product infrastructure and data foundation?
- Tailoring: AI must understand people, not just translate.
- Adoption: Drive user desire, usability, and retention.
- Reflection: Is AI being used in ways we never anticipated?

Whether you’re a product manager, designer, entrepreneur, or a professional accelerating your AI journey, this is an unmissable hands-on experience.

Structure and Agenda

1、Deep dive into the AISTAR framework
2、Group exercises: Case analysis with tools
3、Q&A and networking

Target Audience

1、Product Managers / UX Designers / Entrepreneurs
2、Practitioners interested in AI product MVP implementation
3、Traditional product teams exploring AI integration

Participants Benefit

1、Identify AI opportunities in products or businesses
2、Construct core value propositions for AI products
3、Master hands-on methods for AI UX design
4、Rapidly build and test AI prototypes using tools
5、Navigate key steps from MVP to commercialization

Work Case