The Practical Application of Transforming The AI Capabilities of Design Teams into Product Empowerment

With the continuous development of AI technology, the field of design is also undergoing great changes. Traditional design teams need to be transformed to adapt to new trends and market demands. In this context, design teams need to introduce AI technology and transform capabilities to improve design efficiency and quality. At the same time, there is also a need to explore how AI technology and design aesthetics can be integrated to create more innovative and attractive design works.

This workshop aims to help design teams understand the application trend of AI in the design field, provide ideas and methods for the transformation of AIGC capabilities of design teams, and explore the possibility and practice cases of productization of AI image models. It mainly focuses on the following three aspects:

1. Development trend of AI in the design field and transformation strategy of design team [Design value]
Epitome of the team's AIGC capability transformation breakthrough:
1.1 Closed Source Tools > Open Source Tools;
1.2 Offline Generation > Online generation;
1.3 User B > User C;

2. Integration of design aesthetics and AI technology [Technical value]
2.1 Introduce MJ creative tools through self-drive to build AI design workflow;
2.2 External insight into AI digital people, AI audio and video capabilities and other related research;

3. Exploration and application cases of productization of AI image model [Product value]
Including AI animation videos, AI gameplay, AI stickers, AI digital people, AI brands and other application cases;

Participants will learn about the design team's thoughts on the transformation of AIGC capabilities, the scope of the role of the image model designer, and the ideas of AIGC capability enabling products.

1、Workshop introduction: An overview of the content
2、Concept explanation: The development trend of AI in the design field and the transformation of design team AIGC
3、Case analysis: Productization exploration and application cases of AI image models (AI animation videos, AI gameplay, AI stickers, AI digital people, AI brands, etc.)
4、Practical interaction: workshop AI animation video products (story text, image setting, scene setting, storyboard drawing, video synthesis, students need to bring a computer, no configuration requirements)
5、Open Q&A: Free exchange in the Q&A session
6、Summary review

1、Visual Designer
2、AIGC Designer
3、Product Manager

1、Reflection on the AIGC Capability Transformation of the Design Team
2、Functional scope of AIGC Designer
3、AIGC capability empowers product ideas