Prosperity of Commerce and Community: Experience in Commercial Design of Tieba
Speaker
  • Lou Chen Lou Chen Baidu Senior Product Designer

    A designer in the experience design industry with over a decade of experience, possessing a diverse design background. Has worked in industries such as entertainment, community, B2B, and gaming, with skills in interaction, visual design, and user research. Specializes in translating macro industry insights into micro experience innovations, and integrating them back into humanistic meanings. Has won industry awards such as the London Design Award and the French Design Award with team members. Currently working at Baidu MEUX as a senior product designer, serving Baidu Tieba. Design philosophy: Solve problems first, then add embellishments.

Prosperity of Commerce and Community: Experience in Commercial Design of Tieba

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Session A3
Meeting room 302A
Time 08/16 09:00-12:00
Type Workshop
Language Mandarin
Direction Design Thinking
keynote content
Content Introduction

Commerce is a challenge that every community faces. Community products often have huge traffic and active users, but why is it difficult to have a comprehensive understanding of a business model? The fundamental reason lies in the fact that as communities, each community has a different tone and user group, which leads to a lack of shortcuts for commercial monetization and an extreme reliance on tailoring.
There is no fixed design pattern to follow. In the process of serving Baidu Tieba, we realized this is a great opportunity - it is an excellent opportunity for the designer's role to move from support to advocacy, and from the background to the front desk.
I will share with you the story of our designers leading business experience design on Baidu Tieba in the workshop:
1. Brand design: How to define a unique member brand style that can impress target users?
2. Improve payment: Taking Tieba members as an example, how can designers seek to improve commercial conversion on the long chain?
3. Find out design opportunities: As a designer, how can you quickly understand the general marketing ideas of an industry and combine them with your own product characteristics?
4. Design marketing plan: Facing sales, how can designers produce a marketing plan that can touch customers?
5. Business Experience Design Thinking: How to have a complete set of business experience design thinking, so as to connect and integrate discrete design opportunities?

Structure and Agenda

1、Workshop Introduction: Theme Background and Content Summary
2、Method Explanation: Differentiated Commercial Brand Design Methods
3、Method explanation: Enhancing the conversion of long-term commercial product chains
4、Method explanation: Precisely select the entry industry for commercial marketing
5、Method explanation: Let's go, sell your creative proposal to the business and customers
6、Practical interaction: Group and select different industries, and find their commercialization opportunities in community products

Target Audience

1、UI, UE, and brand marketing designers with over 3 years of experience
2、Product Manager, Product Designer
3、Internet practitioners, you who are interested in entertainment, community, commercial cash flow and other fields

Participants Benefit

1、The general ideas of commercial brand design can help you avoid detours and take shortcuts in commercial brand design
2、Practice the methodology of exploring business design opportunities, gain insight into the marketing essence of the target industry, and be able to organically integrate with one's own products
3、Meet colleagues who share the same interest in commercializing entertainment, community and other products as you, and ignite creative sparks with them

Work Case
  • Enhance brand activity conversion
  • Design helps customers increase their followers
  • Explore brand marketing design opportunities
  • Tieba Member Design Upgrade Overview
  • Design and redesign ideas for planning Tieba members
  • Find out the design goal of upgrading the membership brand of Tieba
Guess You Like
  • Enhance brand activity conversion 16
  • Design helps customers increase their followers 26
  • Explore brand marketing design opportunities 36
  • Tieba Member Design Upgrade Overview 46
  • Design and redesign ideas for planning Tieba members 56
  • Find out the design goal of upgrading the membership brand of Tieba 66
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