Three Ways in Which "GenAI" is Reshaping UX Today-—A Case Study on Booking.com’s AI Trip Planner
Speaker
  • Joris Groen Joris Groen Booking.com Senior User Experience Expert

    Joris Groen, a distinguished leader in UX design with a specialization in the intersection of UX and psychology, has leveraged his expertise for numerous global brands such as KLM, ING, Mercedes, Nike, and Coca-Cola. As the acclaimed author of the best-selling book 'Online Influence,' which explores behavior design in UX, he's made significant contributions to his field. Groen co-established the Conversation Design Institute and currently holds the position of Senior Conversation Designer at Booking.com, one of the world’s largest travel sites.

Three Ways in Which "GenAI" is Reshaping UX Today-—A Case Study on Booking.com’s AI Trip Planner

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Session S3
Meeting room 大会堂A
Time 08/04 13:30-17:30
Type Speech
Language English
Direction Interaction Design
keynote content
Content Introduction

Through the lens of Booking.com's pioneering AI Trip Planner (beta), this presentation spotlights three pivotal ways in which Large Language Models (LLMs) are revolutionizing the field of User Experience (UX).

1、The exceptional proficiency of LLMs in interpreting human language.
2、The ability of GenAI to produce engaging content, such as personalized recommendations.
3、The ability of GenAI to process available data to answer product related questions.

Additionally, the discussion will briefly touch on potential challenges, like response latency and tendency for erroneous output, also known as 'hallucinations'. The talk will wrap up with valuable insights on crafting effective prompts and defining the right tone of voice in the realm of conversational AI.

Participants Benefit

1、Learn about applications of Large Language Models (LLMs) for UX
2、Get inspired on how to use AI to improve the User Experience
3、Practical tips on prompt engineering

Work Case
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