IXDC2023主题揭晓｜设计领导力：创新 · 系统 · 商业

2023年，是疫后复苏的开局之年，是商业变革的发展之年，全球企业正处于瞬息万变的业务环境中，设计比以往任何时候更具有战略意义，影响用户、产品、品牌、文化、价格、印象、体验、创新、组织、管理和企业的竞争力。设计驱动创新、系统发展、商业增长，是我们面临的机遇与挑战。基于可持续增长的使命，我们必须以设计思维对用户、产品、品牌、组织与企业进行整体规划，确保解决方案与组织的整体战略和愿景一致，推动企业创新和增长、提升竞争力，实现全人类福祉可持续发展。

IXDC2023国际体验设计大会以“设计领导力(Design Leadership)”为主题，从“创新(Innovation)”、“系统 (System)”、“商业 (Business)”三个关键维度出发，认真探索与分析我们正在亲历的创新与改变，启发行业在变局中的深思，以设计引领创造价值。

创新(Innovation)，人类高质量的发展离不开创新，数字化和智能化已成为未来产业必修课。技术的创新与进步，正让人们的生活工作变得更加智能、便捷与高效。在人工智能时代，我们面临的挑战不仅仅是创造新产品，而是通过设计思维进行用户洞察，充分发挥创意，驱动企业获得竞争力，帮助定义一个全新的数字文明阶段的特征，帮助我们设想并引领一个新世界。

系统(System)，降本增效是企业可持续增长的关键，人类福祉的可持续发展，不仅是单一产品、模式那么简单，还涉及各个行业完整的系统与生产链条，以及与之有着相互依存关系的社会、文化、生态和经济等。我们需充分发挥洞察力，通过设计驱动创新、系统发展，链接企业、产品与服务，打造一个更加安全、有保障的生态世界。

商业(Business)，发挥设计引领创造价值以提升企业竞争力。我们始终以用户为中心，充分关注用户价值，加强企业在产品体验设计、商业模式设计等方面的内驱力，运用增长设计、工具化等手段帮助商业指标获得增长，由内而外提升企业竞争力，实现商业成功。好设计，好体验，好商业，设计引领是企业永恒不变的常量。

IXDC国际体验设计大会，是全球领先的用户体验创新盛会、世界设计组织(WDO)成员。IXDC以国际性、专业性、领先性的理念，主张应用设计为企业和社会创造价值，推广和表扬杰出的设计及人物，教授相关的专业人员和社会大众，提升其专业能力与创新思维，帮助我们获得新时代下必不可少的全球视野与创新资源。IXDC通过「设计外交」构建体验经济国际创新平台，分享全球设计、科技、商业的前沿体验趋势、理论、方法、案例与实践，引领体验设计行业发展。

自2010年起，数以万计的设计领袖、科技领袖、商业领袖聚集于此，跨越国家、文化和语言的界限，分享最令人振奋的成功案例、方法、理论、经验、荣誉、人脉与机会，碰撞思想，交流学习。通过设计驱动变革，让世界更加美好。秉持“为人民设计”的宗旨，IXDC2023邀请全球伙伴共襄“设计领导力”盛会！

The 2023 is the first year of post-pandemic recovery and is the development year of business transformation. Global enterprises are in a rapidly changing business environment, where design is more strategic than ever before, Design affects the users, products, brands, culture, price, impression, experience, innovation, organization, management and enterprise competitiveness. Design-driven innovation, systems development, and business growth, is the opportunity and challenge we are facing. Based on the mission of sustainable growth, we must apply design thinking to make overall plans for users, products, brand, organization and the company, to ensure that their solutions align with the overall strategy and vision of the organization, so as to drive sustained innovation and growth, enhance the company's competitiveness, and promote sustainable development for the well-being of all humanity.

IXDC2023 International Experience Design Conference will focus on "Design Leadership" as its theme. Starting from three key dimensions - "Innovation", "System" and "Business", the conference will carefully explore and analyze the innovation and changes we are currently experiencing, inspiring the industry to deeply reflect on the changing landscape and lead the creation of value by design.

Innovation. The high-quality development of humanity cannot be achieved without innovation. Digitalization and intelligent industries have become mandatory subjects for the future. Technological Innovation and progress are making people's lives and work smarter, convenient and efficient. In the era of artificial intelligence, the challenge facing global designers is not only to create new products but also to use design thinking to gain insights into users, fully unleash creativity, drive business competitiveness, help define the characteristics of a new phase of digital civilization, and help us envision and lead a new world.

System. Reducing costs and increasing efficiency are key to sustainable growth for businesses, and the sustainable development of human well-being involves not only individual products and models, but also entire systems and production chains across various industries, as well as their interdependent relationships with social, cultural, ecological, and economic factors. We need to full utilize our insight and through design-driven innovation, system development, to construct connects enterprises, products, services, in order to create a safer and more secure ecological world.

Business. To enhance the competitiveness of a business, it is essential to leverage design leadership to create value. We always prioritize user needs and strive to strengthen the internal drive in product experience design and business model design and so on to help business indicators grow through growth design, tooling, and other means. By boosting internal strengths and enhancing the external competitiveness of the enterprise, we can achieve success in the marketplace. Good design, good experience and good business. Design leadership is the constant of the enterprise.

IXDC International Experience Design Conference is the world's leading event for user experience innovation, is a member of WDO World Design Organization. With its international, professional and leading ideas, IXDC advocates that applied design to create value for enterprises and society. IXDC promotes and commends outstanding design and people, teaches relevant professionals and the general public, to enhance their professional competence and innovative thinking. IXDC helps everyone gain the new era essential global perspective and innovative resources. IXDC building an international innovation platform for the experience economy through “design diplomacy”, and shares the cutting-edge experience trends, theories, methods, cases, and practices of design, technology, and business, to leading the development of the experience design industry.

Since 2010, tens of thousands of design, technology and business leaders have gathered here, they across national, cultural and linguistic, they share the most amazing successful cases, methods, theories, experiences, honors, contacts and opportunities, and the collision of ideas for, exchange of learning. Driving the change through design and makes the world a better place. Guided by the principle of the mission of "Design for people", IXDC2023 invites global partners to participate in the “Design Leadership” event!