2023年，是疫后复苏的开局之年，是商业变革的发展之年，全球企业正处于瞬息万变的业务环境中，设计比以往任何时候都更接近企业的管理决策层，已经成为企业领导力的一个重要组成部分。如何发挥设计引领创造价值以提升企业竞争力，是我们面临的机遇与挑战。
The 2023 is the first year of post-pandemic recovery and is the development year of business transformation. Global enterprises are in a rapidly changing business environment, where design is closer to management than ever before, becoming an important part of corporate leadership. Leveraging design-oriented development to create value, in order to enhance a company’s competitiveness, is the opportunity and challenge we are facing.
我们须站在企业长期主义发展的基础上，以设计思维对产品、企业进行整体规划，设计师们必须能够超越单一解决方案的思考，以确保解决方案与组织的整体战略和愿景相一致，以推动企业的持续创新和增长，增强企业的竞争力，推动全人类福祉的可持续发展。
We must based on long-term development for the enterprise and apply design thinking to make overall plans for products and the company. Designers must be able to think beyond single solutions to ensure that their solutions align with the overall strategy and vision of the organization, so as to drive sustained innovation and growth, enhance the company’s competitiveness, and promote sustainable development for the well-being of all humanity.
IXDC2023国际体验设计大会，全球领先的用户体验创新盛会，WDO世界设计组织成员。秉承“为人民设计”的宗旨，IXDC2023大会以“设计领导力（Design Leadership）”为主题，从“创新(Innovative)”、“系统 (Systematic)”、“商业 (Commercial)”三个关键维度出发，认真探索与分析我们正在亲历的创新与改变，启发行业在变局中的深思，以设计践行可持续发展，以设计引领创造价值，充分发挥设计引领的价值，帮助人们打造一个创新、多元的美好世界，以实现人类命运共同体的成功。
As a member of WDO World Design Organization, IXDC2023 (International Experience Design Conference) is the world’s leading event for user experience innovation. Adhering to the principle of “designing for the people”, IXDC 2023 will focus on “Design Leadership” as its theme. Starting from three key dimensions – “Innovative”, “Systematic” and “Commercial”, the conference will carefully explore and analyze the innovation and changes we are currently experiencing, inspiring the industry to deeply reflect onn the changing landscape. Through the event, IXDC 2023 aims to practice sustainable development, lead the creation of value, and fully leverage the value of design-oriented development to help people build an innovative, diverse and beautiful world, thereby achieving the success of a community of shared future for mankind.
“创新(Innovative)”
人类高质量的发展离不开创新，数字化和智能化已成为未来产业必修课。技术的创新与进步，正让人们的生活工作变得更加智能、便捷与高效。在人工智能时代，全球设计师面临的挑战不仅仅是创造新产品，而是通过设计思维进行用户洞察，充分发挥创意，驱动企业获得竞争力，帮助定义一个全新的数字文明阶段的特征，帮助我们设想并引领一个新世界。
The high-quality development of humanity cannot be achieved without innovation. Digitalization and intelligent industries have become mandatory subjects for the future. Technological Innovation and progress are making people’s lives and work smarter, convenient and efficient. In the era of artificial intelligence, the challenge facing global designers is not only to create new products but also to use design thinking to gain insights into users, fully unleash creativity, drive business competitiveness, help define the characteristics of a new phase of digital civilization, and help us envision and lead a new world.
“系统 (Systematic)”
降本增效是企业可持续增长的关键，人类福祉的可持续发展，不仅是单一产品、单一模式那么简单，还涉及到各个行业完整的系统与生产链条，以及与之有着相互依存关系的社会、文化、生态和经济等等。设计师需充分发挥洞察力，通过“设计领导”，构建更具系统化的架构，系统性地链接企业、产品、服务，共同打造一个更加安全、更有保障的生态世界。
Reducing costs and increasing efficiency are key to sustainable growth for businesses, and the sustainable development of human well-being involves not only individual products and models, but also entire systems and production chains across various industries, as well as their interdependent relationships with social, cultural, ecological, and economic factors. Designers need to full utilize their insight and through “design leadership”, to construct a more systematic framework that systematically connects enterprises, products, services, in order to jointly create a safer and more secure ecological world.
“商业 (Commercial)”
发挥设计引领创造价值以提升企业竞争力。我们始终以用户为中心，充分关注用户价值，加强企业在产品体验设计的内驱力，运用增长设计、工具化等手段帮助商业指标获得增长，由内而外提升企业竞争力，实现商业的成功。设计引领是企业永恒不变的常量。
To enhance the competitiveness of a business, it is essential to leverage design leadership to create value. We always prioritize user needs and strive to strengthen the internal drive in product experience design to help business indicators grow through growth design, tooling, and other means. By boosting internal strengths and enhancing the external competitiveness of the enterprise, we can achieve success in the marketplace. Design leadership is the constant of the enterprise.
IXDC国际体验设计大会，致力于引领体验设计行业发展，以「设计外交」构建体验经济国际创新平台，分享设计、科技、商业的前沿体验趋势、理论、方法、案例、实践。IXDC是中国连接世界的跨界创新平台，是世界设计组织(WDO)成员之一。通过搭建跨越国家、文化和语言界限的桥梁，帮助我们所有人获得在应对21世纪挑战时必不可少的全球视角。自2009年起，数以万计的设计领袖、科技领袖、商业领袖聚集于此，分享最令人惊喜的成功案例、方法、理论、经验、荣誉、人脉、机会、碰撞思想，交流学习。通过体验设计驱动变革，让世界更加美好。秉持“为人民设计”的宗旨，IXDC2023邀请全球伙伴共同打造一个更加安全、更有保障的数字文明世界。
IXDC International Experience Desgin Conference is committed to leading the development of the experience design industry and building an international innovation platform for the experience economy through “design diplomacy”. The conference shares the cutting-edge experience trends, theories, methods, cases, and practices of design, technology, and business. IXDC is a cross-border innovation platform that connects China to the world and is a member of the World Design Organization (WDO). By building bridges across national, cultural and linguistic boundaries, IXDC helps everyone gain the essential global perspective needed to face the challenges of the twenty-first century. Since 2009, tens of thousands of design, technology and business leaders have gathered here to share the most amazing success stories, methods, theories, experiences, honors, contacts, opportunities, and the collision of ideas for exchange of learning. Experience-driven design enables change and makes the world a better place. Guided by the principle of “Design for people”, IXDC2023 invites global partners to work together to build a safer and more secure world of digital civilization.
咨询联系：18826260168（胡蓉）18988948279（菲菲）
Website: https://ixdc.org/2023
Contact: 18826260168(Rose), 18988948279(Sunny)
2023.08.02—08.06
IXDC2023国际体验设计大会
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设计 | 罗志国
编排 | 庄婕
终审 | 苏菁
