Re-Designing ‘Smart things’ as a hybrid offering: Physical, Digital, Brand and Service
  • Gadi Amit Gadi Amit NewDealDesign LLC Principal Designer & President

    Gadi Amit is a San Francisco based technology designer behind some of the most innovative and market-winning products created over the last two decades. Founder of technology design studio NewDealDesign, Gadi leads a multidisciplinary team uniting people, culture and technology to build joyful experiences for the world’s top brands and disruptors alike. Select clients include Fitbit, Microsoft, Google, Herman Miller, Postmates, Comcast, and many more.

    Gadi and his team have won over one hundred international design awards, including Fast Company’s Most Innovative Design Company. Gadi was selected one of Surface Magazine’s ‘Power 100’ and Fast Company’s ‘1000 Most Creative People.’ In 2013 Michelle Obama presented Gadi with the Cooper-Hewitt National Design Award for an unrelenting commitment to crafting delightful design in everyday tech objects.

    Gadi regularly contributes to top media publications and speaks at conferences worldwide including Bloomberg in San Francisco, Wired in London, Vivid Ideas in Sydney, Kyoorius Designyatra in India, and Fortune Brainstorm Design in Singapore.

Re-Designing ‘Smart things’ as a hybrid offering: Physical, Digital, Brand and Service

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Session 待定
Meeting room Undetermined
Time 06/11 17:00-17:01
Type Workshop
Language English
Direction Interaction Design
keynote content
Content Introduction

Home-automation and ‘smart’ devices are gaining popularity. ‘AI’ and machine-learning are the hottest buzz-words in technology circles.

And yet, not much was achieved for the average-consumer. In effect, these ‘Smart’ things are not that smart or intelligent enough to really elevate the human experience. A key point could be made that while the technology frontier is advancing, much of its implementation and application to the human needs is lagging behind as Technologists are developing technology without real human application.

Design has the power to change that – Design has been for ages the connecting discipline between technology or engineering and the human experience.

However, Design practice is also in a confusing time, when Design-thinking and Design are clashing about core values such as the importance of non-analytical thinking, story-telling and problem-solving.

The workshop will address the design of ‘smart things’ and the need to re-design the common approach- Re-Designing ‘Smart’ as a hybrid offering: Physical, Digital, Brand and Service.

The workshop will address core issues with smart appliances and consumer-robotics, describe a hybrid process associated with the development of a delivery robot and touch on the future of Smart-homes.

Structure and Agenda:
1. Presenting the theme
1.1 Review the current state of ‘smart’ and it limited design success.
1.2 Survey the value of Experience and the emergence of the Experience economy.
1.3 Survey the limitations of traditional form-follow-function design and technology innovation.
1.4 Introduction of three case-studies and their related design processes: Postmates SERVE, VEEV better living, and SPOT kids AI tool of exploration.

2. Presenting a Design sprint
2.1 Creating 6-8 Ad Hok teams at the audience (seated around large table)
2.2 Presenting the Design brief: Design a public object of ‘AI’ capability for the benefit of Urban dwellers. (short slide show of 4-5 slides).
2.3 Asking the teams to build the ‘story’ of the individual experience before thinking of technology.
2.4 Allow 15 min discussion in groups.
2.5 Team presentation of their idea ‘story’ – 2 min each team. (15 min)
2.6 Switch teams for design and application of technology- teams are getting other teams’ story .
2.7 Allow 15 min discussion/sketch sprint in groups.
2.8 Review all teams work.

3. Conclusion:
3.1 Summarize the work done by the teams, noting the merits and difficulties in translating ‘story’ into smart technology design.
3.2 Highlighting the need for an overarching Brand identity as backdrop for Stories and Innovation programs.
3.3 Highlighting design techniques of illustration and story-board as foundational for innovation.
3.4 Addressing issues of social changes and generation gaps.

Structure and Agenda

1、The combination of workshop theory speech + practice operation, showing the complete arrangement of the practical operation link (the practice link requires not less than 1 hour)
2、Explain the content of the workshop group discussion and the practice interaction, such as the theme, methods and tools of the practice operation exercises;
3、Fully demonstrate that the time allocation of the workshop is reasonable and the rhythm is properly controlled in the description of the link arrangement of the workshop.

Target Audience

1、Corporate design leadership
2、Product innovation leadership
3、Digital transformation leadership

Participants Benefit

1、Gain insight into an alternative approach to developing innovative smart devices and services.
2、Gain insight to three case-studies exploring core issues with smart technology.
3、Understand the benefits of a guiding narrative in technology innovation.
4、Gain insight into hybrid design process, combining analytical with craft for faster product design definition and design cycles.

video introduction
Work Case
  • Living Line
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