13 years working experience in Tencent, Senior Visual Designer, currently In charge of Tencent animation design, mainly responsible for Tencent animation design and content design for mobile products,
The core of "Doing One Little Thing Well" is all about the animation content design. We will systematically explain how animation content design helps to improve the overall visual quality of animation. At the same time, we will explain how active design thinking helps to convert the artworks into products and promote the products in the market.The speech will be divided into three parts: 1. Improving the Visual Quality (how to improve visual quality from 0 to 1) 2. Empower Business (how to improve the leads conversion by using good content design.) 3.Building systematic design thinking (how to use systematic design thinking to solve business problems).
1.1Improves Visual Quality from “Point to Plane”
1.2Creating Brand Characteristics of Content
2.Conceptual Analysis of Content Embedded Design
2.2Specific Application of Content Embedding
2.3Expansion of Content Implantation
3.Systematic Design Thinking
3.1Establishment of Effective and Cooperative Echelon
3.2Systematization of Internal and External Procedures
3.3Research of Quantitative Tools
1、Background Introduction of the Workshop: Is content important for the animation industry?
2、Methodological Analysis: Specific Explanation of the application"Point to Plane"+ "Exclusion"+ "Content Implantable Design"
2、Anyone who is interested in operational content design
1、Gain a deep understanding of animation content design
2、 Learn specific ways to improve the quality of content design
3、Learn how to deeply interpret different IP works and design high-quality products
4、Help the designers to learn how to empower business by using their professional skills.