Blurry edges make better products
  • Randy Hunt Randy Hunt Grab Head of Design

    Randy Hunt now is leading design at Grab, Southeast Asia’s leading mobile technology company. We're focused on bringing transport freedom and financial inclusion to millions of lives in more than 500 cities and towns across eight countries in Southeast Asia. Randy is also the author of the book “Product Design for the Web”. This book focuses on Internet product design, how to think about it, product building, and post-release and operation.
    In the past, Randy was the vice president of design at Etsy, where he led a team of designers, researchers, writers and artists who defined and created the entire brand experience of Etsy. In 2014, Etsy was awarded the Design Trust for Public Space at the Cooper Hewitt Smithsonian Design Museum. At the same time, Randy is a member of the AIGA Design Board of Directors.

Blurry edges make better products

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Session S9
Meeting room 四楼大会堂A
Time 07/12 13:30-17:30
Type Speech
Language English
Direction Design Thinking
keynote content
Content Introduction

Magic happens when the line between disciplines blur. 
What Grab does is not just to provide everyone with a safer and more convenient travel experience, but to make society better and bring disruptive changes to the industry. The Grab ecosystem fully embodies the value of the service platform. Leveraging product, design, technical engineering, behavioral science, analytics and research, Grab is creating an ecosystem with the ambition to expand the economic value of Southeast Asia.
In this talk, Randy will introduce more Grab research cases to the participants. How design teams identify opportunities and solve problems in different ways, integrate products and services through user-centric sustainability design, and create a flexible and coherent diversified ecosystem that blends these services together.

Participants Benefit

1、Gain insight into the O2O service ecosystem case and integrate products and services through user-centric, sustainable design

Work Case
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