One Ecosystem, One Product, One Team
  • Joann Wu Joann Wu LinkedIn Sr. Director of Product Design

    - Design leader, people manager, and product strategist committed to creative collaboration and innovative product solutions. Shape vision for cohesive areas of the business.
    -Extensive hands-on interactive and product design experience and accomplishments informed by a variety of industry experiences, design disciplines with multicultural background.
    - Foster creativity, build and motivate team to focus on quality and innovation. And strive for operational excellence.

One Ecosystem, One Product, One Team

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Session S7
Meeting room 四楼大会堂A
Time 07/12 13:30-17:30
Type Speech
Language English
Direction Design Management
keynote content
Content Introduction

LinkedIn is the largest professional social network. Our vision is to create economic opportunity for every member of the global workforce. And our mission is to connect the world’s professionals to make them more productive and successful.

With such vision and mission, we create our product under One ecosystem philosophy putting our members and customers in the center; and under the One product strategy we practice the day to day operation as One team regardless org structure to reduce frictions and focus on speed and quality decision making and collaborations.

Through this speech, Joann Wu will show that one ecosystem thinking in relationship with how we designed LinkedIn Flagship IA structure; how do we work cross-functionally on building a product with inclusive team culture and collaborations; how do we build member trust into our Product DNA as member first with clarity, control and consistency; how do we approach the design with global audiences in mind with research informed customization decisions; how do we start the journey of inclusive design to help people with disadvantage to successfully using our product. Overall all the examples will support the theme.

Participants Benefit

1、Learn about the global economic graph Linkedln is creating.
2、How dose user experience work with those data to create valuable product experience for our members and customers to stay connected, well informed and to find a job
3、As we’re creating this global economy and focus on the world professional, how does user experience work with researchers around the globe to create customized product experiences to scale.

Work Case
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