Increasing conversion rate of marketing design based on research findings of psychology
Speaker
  • Mu Qun Mu Qun Sogou Design manager


Increasing conversion rate of marketing design based on research findings of psychology

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Session E1
Meeting room 303A
Time 07/13 14:30-17:30
Type Workshop
Language Mandarin
Direction User Research
keynote content
Content Introduction

Conversion rate is the core of many online businesses. Increasing the conversion rate means that the clients are finally converted into order and become into profit. It is the ultimate goal of many product designs. Besides operation, what can UX designers do to increase conversion rate?
For many designers, though the business objectives and user experience conflict with each other, they have to do it. To reconcile these contradictions, UX designers need to master relevant theories, understand user classifications and psychological basis of users, which will be applied to actual design work. Based on the principles of psychological behavior design, our sharing session will introduce the persuasion model and the user decision-making process to help designers analyze the design flow and to reduce the loss of user in each level of the conversion process.
During the workshop, the presenter will share how the marketing design team conducts user research in actual work, how to accurately classify customers, how to analyze the different psychological activities that customers and sales have. And also we will introduce the means of using reasonable UE and UI that based on the persuasive model to reach the ultimate goal of optimizing the conversion rate and improving the data.It also combines of analyzing cases of advertisements design, landing pages, system platforms, etc. in the actual work we meet.

Structure and Agenda

1、Introduction to behavior design principles
2、Customer classification method and psychological model
3、Conversion rate level and common persuasion strategy
4、 Case analysis: Design methods for various types of products (advertisement, landing pages, system platforms, etc.).
5、interactive exercises: design a theme design from advertisement to landing page

Target Audience

1、Introduction to behavior design principles
2、Customer classification method and psychological model
3、Conversion rate level and common persuasion strategy
4、 Case analysis: Design methods for various types of products (advertisement, landing pages, system platforms, etc.).
5、interactive exercises: design a theme design from advertisement to landing page

Participants Benefit

1、to learn about scientific customer classification method
2、to learn about the role of psychological knowledge in marketing design and how to use in practic
3、to learn about what designers can do to increase conversion rate

Work Case
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