Strategy of building closed marketing design loop in MeiTuan Delivery business
Speaker
  • Tian Jiayou Tian Jiayou Meituan Delivery Head of brand marketing design

    I am the person who is in charge of marketing design of the brand Meituan takeout .what’s more ,I have 8-year experience in the internet design ,having worked in Unicom , NetEase and Meituan successively ,responsible for the design work of the APP end ,the PC end as well as the operational work. I have been working in Meituan for three years since 2016 and I am in charge of the marketing design of Meituan takeout, Meituan flash purchase as well as B2B.For many times , I played a leading role in promoting Meituan takeout 517 and the anniversaries.For most of the time ,I devote myself to opening up the closed cycle of the marketing design and enhancing the value of the designer in the marketing campaign.Meanwhile ,I also explore the marketing design areas where AI can be put to good use so that we can improve efficiency and enhance the core indicators.

Strategy of building closed marketing design loop in MeiTuan Delivery business

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Session F4
Meeting room 301A
Time 07/14 08:00-10:00
Type Workshop
Language Mandarin
Direction Visual Design
keynote content
Content Introduction


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Work Case
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