Albert is an user experience design expert at NIO with 8 years of UED experience. As the UX lead of the vehicle service team, Albert helped the team to create innovative vehicle services such as one-click power up, charging map, one-click maintenance and so on, and was committed to creating a pleasant lifestyle for users. Prior to that, he worked at Tapas OS (INNOVATION WORKS FAMILY) and Autodesk, with extensive experience in local Internet start-ups and large multinational software companies.
Range anxiety is a common challenge confronting the whole electric vehicle (EV) industry. As a cutting-edge new technology, EVs are facing various challenges like range limit, charging time, low-temperature impact in winter and limited availability of charging facilities.
During the Chinese New Year, NIO and ES8 owners had their first Spring Festival travel together and completed an average mileage of 1000 km under low-temperature, long distance, and high speed, which are the most challenging operating conditions for EVs. So, what is making NIO owners the EV users with the least range anxiety?
The speech will be talking about how NIO breaks the range anxiety issue down into various scenarios and creates innovative products including Charging Map, Power Swap, Power Mobile, One Click for Power, and Worry-free Power Service through software, UX design, service design, and technology and engineering to address the range anxiety. Also, the speaker will share the thinking method, industry data, insights, and user stories with the audience.
The main contents of the speech include:
1. Current situation and development of charging network in China
2. Persona breakdowns under range anxiety scenarios
3. Principles of Worry-free experience: Deep reassurance, Ultimate ease, Know me, and Sense of freedom
4. Ripple effect: bring experience that is beyond expectation to users-> take advantage of users’ independent media attribute -> attract others to become our users/ car owners