Liu Mi Xinhua Zhiyun Technology Design Director
The design of mobile Internet product has entered the “second half.” Now it is no longer the era of experience-first. Mobile Internet is breaking into the traditional industries at a large scale. With that as a backdrop, many new products and design teams have emerged, so have lots of design management professionals.
Design and design management are two skill sets which are entirely different. From my perspective, design management includes four aspects: manage team goals, manage team structure, manage team members, and manage team output. The first three aspects decide the team’s development potential, while the last one decides the team’s current strength. Most new design managers will make the mistake that they put too many efforts into the last one while ignoring the first three.
What is the basis of management? The answer is setting up the right team values.
In this speech, the speaker will use his years of management experience to share his views on how to manage the team with higher proficiency.
The summit will cover three parts:
1. How to set up the right team values
Team values are codes of conduct and goals of the team, as well as an underlying understanding of the design functions. All we have to do is to define these things and reach a consensus within the team.
2. How to quickly align team values
NIO UED pursues a complete set of values inherited from NIO’s top-level design. Through NIO’s classic “Vision-Action” method, NIO UED has spread this set of values within the team.
3. Build a design team that can drive both the upstream and downstream through values
A driving-force design team can stimulate both the upstream and downstream of design (in particular upstream product managements and businesses). In this part, we are going to talk about the boundary of being design-driven, and how to gradually expand the boundary for the design team by adopting design management tools.
This presentation will facilitate attendants to gain a thorough understanding of what should be the values for design teams and how building design values can help to make complicated design management concisely efficient and effective.