Design culture empowers organization innovation
Design Management
Speaker
  • Cheng Feng Cheng Feng DiDi Senior Director


  • Li Ou Li Ou NIO User Digital Product UED Director


  • Guo Linying Guo Linying Verizon media Sr. Manager of Design and Research


  • Guo Hongwei Guo Hongwei Shopee UX Design Team Leader


  • Xu Jian Xu Jian JD Visual Design Expert


Host
  • Liu Mi

    Liu Mi Xinhua Zhiyun Technology Design Director

    9年用户体验行业经验,5年设计总监管理经验,过往设计管理经历为新华智云设计总监、美柚设计总监、搜狗设计负责人。代表作品:媒体大脑、美柚app、搜狗网址导航、YunOS智能手机操作系统。本科就读清华大学,工业设计。研究生就读于同济大学、意大利米兰理工大学,产品服务体系设计。2016年创办MD设计,2017年参与编写《设计的逻辑》并于同年评选为福建省高层次人才。在行业中推行精益UX的设计理念。

Design culture empowers organization innovation

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Session R2
Meeting room Undetermined
Time 07/11 14:30-17:20
Type Summit
Language Mandarin
Direction Design Management
Introduction of the summit


Structure and Agenda
  • Speech 1:Cheng Feng《Design humanities and mechanisms》
    Speaker:Cheng Feng DiDi,Senior Director


    Work Case
  • Speech 2:Li Ou《Build A Driving Design Team by Establishing Value Culture》
    Speaker:Li Ou NIO,User Digital Product UED Director

    The design of mobile Internet product has entered the “second half.” Now it is no longer the era of experience-first. Mobile Internet is breaking into the traditional industries at a large scale. With that as a backdrop, many new products and design teams have emerged, so have lots of design management professionals.
    Design and design management are two skill sets which are entirely different. From my perspective, design management includes four aspects: manage team goals, manage team structure, manage team members, and manage team output. The first three aspects decide the team’s development potential, while the last one decides the team’s current strength. Most new design managers will make the mistake that they put too many efforts into the last one while ignoring the first three.

    What is the basis of management? The answer is setting up the right team values.

    In this speech, the speaker will use his years of management experience to share his views on how to manage the team with higher proficiency.

    The summit will cover three parts:

    1. How to set up the right team values
    Team values are codes of conduct and goals of the team, as well as an underlying understanding of the design functions. All we have to do is to define these things and reach a consensus within the team.

    2. How to quickly align team values
    NIO UED pursues a complete set of values inherited from NIO’s top-level design. Through NIO’s classic “Vision-Action” method, NIO UED has spread this set of values within the team.

    3. Build a design team that can drive both the upstream and downstream through values

    A driving-force design team can stimulate both the upstream and downstream of design (in particular upstream product managements and businesses). In this part, we are going to talk about the boundary of being design-driven, and how to gradually expand the boundary for the design team by adopting design management tools.

    This presentation will facilitate attendants to gain a thorough understanding of what should be the values for design teams and how building design values can help to make complicated design management concisely efficient and effective.

    Work Case
  • Speech 3:Guo Linying《Build a team design culture and design a product that keeps pace with the times》
    Speaker:Guo Linying Verizon media,Sr. Manager of Design and Research


    Work Case
    • Guo Linying - 使用者調研專案如何導入完整產品與設計策略
    • Guo Linying - 使用者中心的組織基因,讓產品迅速上線到各國產品線,同時有跨國延展性與高度localization客製化
  • Speech 4:Guo Hongwei《Design in Southeast Asia: Building a multinational design team, moving from “adaptation” to “sustainability”》
    Speaker:Guo Hongwei Shopee,UX Design Team Leader

    在此次演讲中,参会者将了解到Shopee总部设计团队如何通过体验设计、国际化团队建设和可持续的设计管理应对东南亚电商市场,应对各种由于“多变”且“局限”的市场环境所带来的设计挑战。

    Work Case
  • Speech 5:Xu Jian《Design Management - Objectively assess team and outcome output》
    Speaker:Xu Jian JD,Visual Design Expert


    Work Case
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