Design culture empowers organization innovation
Design Management
  • Cheng Feng Cheng Feng DiDi Senior Director

  • Li Ou Li Ou NIO User Digital Product UED Director

  • Guo Linying Guo Linying Verizon media Sr. Manager of Design and Research

  • Guo Hongwei Guo Hongwei Shopee UX Design Team Leader

  • Xu Jian Xu Jian JD Visual Design Expert

  • Liu Mi

    Liu Mi Xinhua Zhiyun Technology Design Director


Design culture empowers organization innovation

2342Thumbs Up
Session R2
Meeting room Undetermined
Time 07/11 14:30-17:20
Type Summit
Language Mandarin
Direction Design Management
Introduction of the summit

Structure and Agenda
  • Speech 1:Cheng Feng《Design humanities and mechanisms》
    Speaker:Cheng Feng DiDi,Senior Director

    Work Case
  • Speech 2:Li Ou《Build A Driving Design Team by Establishing Value Culture》
    Speaker:Li Ou NIO,User Digital Product UED Director

    The design of mobile Internet product has entered the “second half.” Now it is no longer the era of experience-first. Mobile Internet is breaking into the traditional industries at a large scale. With that as a backdrop, many new products and design teams have emerged, so have lots of design management professionals.
    Design and design management are two skill sets which are entirely different. From my perspective, design management includes four aspects: manage team goals, manage team structure, manage team members, and manage team output. The first three aspects decide the team’s development potential, while the last one decides the team’s current strength. Most new design managers will make the mistake that they put too many efforts into the last one while ignoring the first three.

    What is the basis of management? The answer is setting up the right team values.

    In this speech, the speaker will use his years of management experience to share his views on how to manage the team with higher proficiency.

    The summit will cover three parts:

    1. How to set up the right team values
    Team values are codes of conduct and goals of the team, as well as an underlying understanding of the design functions. All we have to do is to define these things and reach a consensus within the team.

    2. How to quickly align team values
    NIO UED pursues a complete set of values inherited from NIO’s top-level design. Through NIO’s classic “Vision-Action” method, NIO UED has spread this set of values within the team.

    3. Build a design team that can drive both the upstream and downstream through values

    A driving-force design team can stimulate both the upstream and downstream of design (in particular upstream product managements and businesses). In this part, we are going to talk about the boundary of being design-driven, and how to gradually expand the boundary for the design team by adopting design management tools.

    This presentation will facilitate attendants to gain a thorough understanding of what should be the values for design teams and how building design values can help to make complicated design management concisely efficient and effective.

    Work Case
  • Speech 3:Guo Linying《Build a team design culture and design a product that keeps pace with the times》
    Speaker:Guo Linying Verizon media,Sr. Manager of Design and Research

    Work Case
    • Guo Linying - 使用者調研專案如何導入完整產品與設計策略
    • Guo Linying - 使用者中心的組織基因,讓產品迅速上線到各國產品線,同時有跨國延展性與高度localization客製化
  • Speech 4:Guo Hongwei《Design in Southeast Asia: Building a multinational design team, moving from “adaptation” to “sustainability”》
    Speaker:Guo Hongwei Shopee,UX Design Team Leader


    Work Case
  • Speech 5:Xu Jian《Design Management - Objectively assess team and outcome output》
    Speaker:Xu Jian JD,Visual Design Expert

    Work Case
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