Designing a loyalty program with emotional connections to customers
Speaker
  • Andy Ting Andy Ting beBit Partner


Designing a loyalty program with emotional connections to customers

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Session B5
Meeting room 407
Time 07/11 14:30-17:30
Type Workshop
Language Mandarin
Direction User Operation
keynote content
Content Introduction

Given rising acquisition costs, companies are shifting attentions from user attraction to user retention recently. This work shop focuses on designing a loyalty program that drives emotional connection between your brand and your customers. Traditional loyalty program attracts customers looking for a bargain but companies need emotional loyalty. The workshop describes how to design your membership benefits accordingly and also explains how tiered program should work with your point system.

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Work Case
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