Brand experience design, start from gamification
  • Crystal Tan Crystal Tan Thoughtworks Senior UX Designer

    Crystal uses her observation and understanding of Chinese users and translate user-centered insights into impactful business values through design. She holds MA degree in design and branding strategy

  • Zhang Weiwei

    Zhang Weiwei ThoughtWorks Experience Designer

Brand experience design, start from gamification

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Session B5
Meeting room 402B
Time 07/18 14:30-17:30
Type Workshop
Language Mandarin
Direction Brand Design
keynote content
Content Introduction

From King Glory to Wilderness Action, we all witness the power of gamification has changed the world. Gamification is a kind of thinking mode, it can be applied on any area to solve non-game problem. The goal of the gamification is to understand user’s goal,motivation and inspire them to achieve goals.This workshop starts from popular games, by introducing case studies to explore how gamification affects mass psychology and enhance brand experience.

Structure and Agenda

1. Game together, meet gamification.
2. Understand the nature of gamification, and the impact of gamification on branding experience design.
3. Introduce methodology of gamification.
4. Build a new perspective of brand experience design in the cycle of acquisition,retention and transformation.
5. Begin a hands-on experience.

Target Audience

1. Anyone who is interested in gamification, brand experience design
2. Any UX practitioner

Participants Benefit

1. Understand the origin and impact of gamification on brand experience design.
2. Learn methodology of gamification design via case studies.
3. Intensify the knowledge and make into practice.
4. Solve problems from a new perspective.

Work Case
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