Speaker
  • Steven Ip Steven Ip Tencent Multimedia design team lead


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Session E12
Meeting room 302A
Time 07/20 09:00-12:00
Type Workshop
Language Mandarin
Direction Brand Design
keynote content
Content Introduction

1. Brand Model
- Our purpose
- How are we doing this?
- Our function
- Brand promise
- Reasons to believe
- Keywords
- Brand DNA

2. Idea
- Idea behind the story

3. Log line
- How to describe the idea of a story with short sentence
- The hero/the goal/the adversary

4. Three-Act Structure
- Structure of story
- Basic paradigm

5. Treatment
- Working Title
- Background of Story
- Character(s)
- Story Outline
- Step Outline

Structure and Agenda

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Target Audience

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Participants Benefit

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Work Case
  • Steven Ip - The Three-Act structure
  • Steven Ip - Concept of Character (hero)
  • Steven Ip - 品牌模型
  • Steven Ip - TIM品牌视频
  • Steven Ip - SMILEY品牌视频与H5推广
  • Steven Ip - WEIYUN品牌视频与H5推广
  • Steven Ip - 腾讯19周年的H5推广
  • Steven Ip - Schneider Electric
  • Steven Ip - Jamn
  • Steven Ip - Jamn
Guess You Like
  • Steven Ip - The Three-Act structure 110
  • Steven Ip - Concept of Character (hero) 210
  • Steven Ip - 品牌模型 310
  • Steven Ip - TIM品牌视频 410
  • Steven Ip - SMILEY品牌视频与H5推广 510
  • Steven Ip - WEIYUN品牌视频与H5推广 610
  • Steven Ip - 腾讯19周年的H5推广 710
  • Steven Ip - Schneider Electric 810
  • Steven Ip - Jamn 910
  • Steven Ip - Jamn 1010
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