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Peter Dixon
Prophet
Senior Partner, Executive Creative Director
Peter brings his clients a unique blend of perspectives as an architect, designer and brand consultant. It translates into an imaginative take on branding, customer experience and retail innovation, expressed in both high-level thinking and visual, verbal and spatial representations.
Peter’s award-winning programs have spanned all areas of the brand experience, ranging from brand strategy development to prototype design, customer experience concepts and merchandising approaches. He has worked for such notable clients as BMW, Citibank, ConocoPhillips, The Cosmopolitan of Las Vegas, Delta Airlines, Emart, Fiat Chrysler, Mayo Clinic, McDonalds, Nissan, Sprint, Samsung, United Airlines, United Health Group and Walmart.
Peter helped lead the consulting team on Walmart’s new brand strategy, including its new visual identity and store experience concepts. He also was instrumental in designing Nissan Motors' new dealership concept being implemented worldwide, and a new dealership design for its Infiniti brand. He led the team designing a new customer experience for Delta Airlines. And for McDonald’s, he directed the development of a revitalized restaurant concept being executed across the U.S. and many parts of the world.
Peter is a popular public speaker and has been tapped as a source by The New York Times, The Wall Street Journal, Brandweek, Newsweek, Visual Merchandising & Store Design, Convenience Store News and Advertising Age.
He serves on the editorial board of VM+SD magazine, and is a past national president of the Society for Experiential Graphic Design (SEGD).
Human‑Centered AI: Transforming Creativity and Culture to Unlock Uncommon Growth
The real reason AI projects fail isn’t technology – it’s that the people aren’t ready. Cultural lag, lack of trust, fragmented collaboration, and misaligned leadership are the barren organizational soils that block AI value from taking root.
In this session, Peter Dixon, Senior Partner at Prophet, will pose a fundamental question: While everyone chases the frontiers of AI capability, are we neglecting the organizational soil it needs to thrive?
He will introduce Prophet's Human‑Centered Transformation Model across four dimensions – DNA, Mind, Body, and Soul – to help leaders quickly diagnose AI readiness and identify the key levers for moving from “deploying tools” to “embedding a growth engine.” Drawing on real‑world cases from technology, hospitality and consumer goods industries, Peter will reveal:
1. How to align AI with organizational purpose and values (DNA)
2. How to scale skills for what's next (Mind)
3. How to resdesign how work gets done (Body)
4. How to deepen human connection (Soul)
AI will not replace humans, but it will redefine what it means to be human. The question for every organization is no longer “What can AI do?” but “What can humans do even better?” This is a high‑density session on organizational transformation in the AI era.
1、A four‑dimensional model to quickly diagnose your organization’s AI readiness and pinpoint cultural and leadership gaps.
2、Real brand cases: how leading brands navigated pitfalls and used AI to drive growth.
3、A mindset shift: from “deploying tools” to “embedding a growth engine” – key transformation levers.
4、Industry insight: repositioning the unique value of humans in the AI era, inspiring new organizational agenda.
