NetEase Games Trip: Human‑AI Collaboration in Game Experience Design

As one of China’s major game developers, NetEase Games has long explored human‑AI collaborative design approaches. This session introduces the team’s explorations and practices in game experience design along three dimensions: Player Perception, Intelligent Collaboration, Emotional Co‑Creation.

1、Perception: Player‑Oriented Intelligent Perception
We build perception capabilities to identify players’ emotions, gaming habits and preferences. This helps AI better grasp players’ real‑world needs, deliver tailored interactions and narrow the gap between algorithms and real players.

2、Collaboration: Division of Labor Between Designers and AI
We restructure selected R&D workflows. AI takes over standardized, repetitive design tasks so designers can focus on emotional storytelling, humanistic expression and creative refinement, achieving complementary human‑AI co‑creation.

3、Emotion: Experience Exploration Balancing Efficiency and Sentiment
Beyond efficiency, we enable intelligent tools to support players’ needs for storytelling, companionship and social interaction. We foster empathetic, companion‑driven and sustainable player‑AI relationships, and share insights and cases on balancing efficiency and emotional experience in human‑AI design.

The above three dimensions represent NetEase Games’ phased exploration of human‑AI collaborative design. We aim to improve player experience via intelligent technologies and create positive interplay among player sentiment, creative design and AI capabilities. We also look forward to exchanging views with industry peers.

广州市天河区思蕴路3号网易总部1期A2栋

参会者须准时到达，自行前往

1、Tour the NetEase Games Experience Design Lab, where docents present the team’s achievements in human‑AI collaborative experience.
2、Team presentation of case studies on human‑AI game design and AI‑powered emotional‑experience operation.
3、On‑site exchange among designers to discuss practical challenges and ideas for human‑AI collaboration in the gaming industry.

1、Game experience designers, interaction designers, art designers;
2、Product practitioners focusing on AI‑gaming, human‑computer interaction and digital entertainment innovation;
3、Design practitioners and students interested in human‑AI collaboration and emotional intelligent experience.

1、Engage with NetEase’s AI‑design leads to discuss practical issues of AI implementation, industrial transformation and human‑AI collaboration management;
2、Network with peers from gaming, internet and AI experience design sectors, and exchange ideas on cross‑domain design implementation.