AI Evolution of Kuaishou Commercial Design

Faced with mounting pressures of business growth, content production, experience optimization and marketing delivery, design teams can no longer rely on the traditional model of manpower scaling and isolated tools. Rather than scattered plugins for designers, AI should act as a systemic engine for organizational efficiency and design value. Drawing on three‑year practical experience, Kuaishou Commercial Design Team shares its AI journey from individual skill application to systematic enablement.

This talk breaks down key insights, methods and practices across four themes:

1、Three‑stage capability upgrade: from individual tool users to team AI platforms, and further to business‑oriented intelligent systems.
2、End‑to‑end scenario deployment: Solve real pain points via AI in production, experience and marketing scenarios.
3、Systematic expertise: Build a reusable loop: design expertise → data annotation → model fine‑tuning → business invocation, turning design know‑how into usable digital assets.
4、Organizational transformation: Redefine designers as AI trainers and strategic decision‑makers to balance standardization and innovation.

1、Grasp commercial design teams’ full path from capability building to system upgrade
2、Obtain actionable methodologies to shift from manpower scaling to system‑driven capabilities
3、Explore real‑world AI cases for product production, marketing and experience monitoring