Speaker

Yang Fan Kuaishou Product Design Expert
Head of Design Infrastructure Products at Kuaishou, and Head of the Kuaishou AI Design Evaluation System. He leads the full‑process design of aesthetic training for the Kuaishou KAT model.

With eight years of cross‑disciplinary experience spanning advertising creativity, experience design, AI product design, and product management, he was deeply involved in the feature development and transformation of "Miaoya Camera" — China's first AIGC commercial product targeting the consumer market. Prior to his current role, he worked at leading domestic and international enterprises and agencies including Alibaba and Publicis, accumulating end‑to‑end design capabilities from creative conception to product delivery.

Design Philosophy: Design is, in essence, the definition of rules itself.

From Execution to Governance: A Review-Driven Transformation of Design Organization

2133Thumbs Up

Session A4

Meeting room Undetermined

Time 10/30 09:00-12:00

Type Workshop

Language Mandarin

Direction Org Evolution

keynote content

Content Introduction

As AI takes over design execution, designers must shift their core value from executing designs to defining good design and scaling that standard. This is no longer a personal upgrade, but an organizational transformation.

For years, I have been converting designers’ tacit knowledge and aesthetic judgment into AI-compatible engineering systems, evolving from traditional workflows to intelligent agents. This practice leads to a critical question: how to standardize high-quality AI design and drive organizational capability upgrading. This sharing will introduce the full transformation roadmap from individual practice to organizational governance, alongside the official launch of the AI Design Evaluation Scaffold and Whitepaper.

Key Agenda
1、Necessity of Organizational Transformation
The structural challenges designers face in the AI era, and why transformation must happen at the organizational level.

2、Design Engineering Accumulation
How to translate designers’ implicit experience into codifiable, measurable engineering capabilities unique to design professionals.

3、Evaluation System: Core Logic
The paradigm shift from building AI agents to evaluating them, and how to build a fully observable evaluation system.

4、Evaluation-driven Organizational Evolution
Integrate scattered technical practices into a standardized transformation path, shifting teams from execution-oriented to governance-oriented.

5、Official Deliverable Launch
Release the AI Design Evaluation Scaffold and Whitepaper to enable replicable, scalable AI design transformation.

6、Designer’s New Core Competency
The future competition lies not in execution skills, but in the definition power of design aesthetics and standards.

Structure and Agenda

1、Opening: Why Design Organizations Must Transform
2、From Execution to Engineering — Practical Accumulations Across Three Generations of AI Technologies
3、Core Insights of Evaluation System & Organizational Transformation Practices
4、From Governance to Productization — Future Pathways and White Paper Launch
5、In‑depth Q&A
6、Closing Summary

Target Audience

1、Design team leaders & managers
2、UX/UI designers, visual designers, operational designers
3、Design engineering & DesignOps practitioners
4、AI product managers

Participants Benefit

1、Master a proven, full roadmap for evaluation-driven design transformation that is transferable to your team.
2、Obtain the AI Design Evaluation Scaffold and Whitepaper on-site for immediate practical implementation.
3、Clarify designers’ ultimate competitive positioning and development direction in the AI era.

Work Case