Design Transformation and Practice Driven by Alibaba Cloud's AI Tool Matrix

AI tools are emerging one after another, but can you truly use them to solve real business problems?

Can you only generate an image or write a piece of copy with AI, but cannot connect them into a complete workflow?

Faced with high‑pressure projects such as the Olympics, Asian Games, or Apsara Conference, do you not know how to use AI to truly reduce costs and increase efficiency?

Do you want to upgrade from a "single tool user" to an "AI workflow architect" but lack a systematic approach?

This workshop is taught by Yang Shan and Chen Wanxin, frontline practitioners from the Alibaba Cloud AI Design Team. For the first time, it systematically deconstructs an end‑to‑end AI workflow from concept to product, enabling you not only to "use AI" but also to "use AI well."

Main Content

1. Transformation and Opportunities in the AI Era
1.1 Why traditional design processes are being restructured by AI
1.2 From "manual drawing" to "intent‑driven": the fundamental shift in design paradigms

2. Computational Design Thinking and the Human‑AI Symbiosis Competency Model
2.1 Three new capabilities for designers: systems thinking, emotional design, AI collaboration
2.2 Panorama of Alibaba Cloud's AI tool matrix: Tongyi Wanxiang, Wanjing Yike, Meoo, Bailian, PAI‑ArtLab

3. From Script to Film‑Grade Video: A Full Workflow Using Wanjing Yike
3.1 Role‑playing + intelligent storyboarding: AI‑generated professional scripts and storyboards
3.2 Long‑form video generation technology: an end‑to‑end demonstration from text to visuals

4. From Natural Language to Full‑Stack Website: Rapid Site Building with Meoo
4.1 Generate a full‑stack website in one minute: natural language description → interactive webpage
4.2 Design vs. development: how AI breaks down role boundaries

5. Underlying Compute Power and Model Invocation: Bailian + PAI‑ArtLab
5.1 Enterprise‑grade AI application development and model fine‑tuning
5.2 How designers can invoke underlying compute power to package their personal experience into reusable Skills

6. Benchmarking Practical Outcomes and Advancement Pathways
6.1 Using real cases from the Olympics, Asian Games, and Apsara Conference to benchmark and optimize your own work
6.2 From "trial" to "productivity": the key path for deploying AI tools in enterprises

Through this hands‑on workshop, participants will master an end‑to‑end AI workflow — from script to cinematic storyboard, and from design concept to web product — truly turning every imagination into reality.

1、Workshop icebreaking: introduction of presenters, team, and theme background
2、Design methodology sharing: computational design thinking and the transformation of the AI era
3、Hands‑on tool practice: introduction to Alibaba Cloud's AI tool matrix, and live practice with Wanjing Yike and Meoo
4、Interactive session: group presentations of hands‑on outcomes, open Q&A and discussion
5、Summary and review

1、Mid‑level / senior creative designers
2、Mid‑level / senior experience designers
3、Product managers with 3‑5 years of experience
4、AI industry professionals and those interested in AI
5、Enterprise teams looking to move AI from "trial" to "productivity"

1、End‑to‑end AI workflow: from script to video, and from natural language to website — complete the full chain on site.
2、Frontline practical methods: experience in reducing costs and increasing efficiency with AI from projects such as the Olympics, Asian Games, and Apsara Conference.
3、Systematic design thinking: the competency model for designers in the AI era and pathways for career advancement.
4、Ready‑to‑use toolkit: hands‑on SOP, model invocation templates, and case library.