Baidu AI Digital Human Experience Innovation Trip
Speaker
  • Li Qian Li Qian Baidu Senior Product Designer

    With more than 10 years of UX experience design experience, I have been working in the e-commerce team of Baidu Mobile Ecological User Experience Department since 2015, responsible for the closed-loop field design of e-commerce, leading the 0-1 construction and experience innovation of digital human live broadcast products, and leading the multi-end design of Baidu image search/image recognition/commercial advertising/merchant hosting and other businesses. In November 2023, as the chief designer of "Baidu Huiboxing -AI Full-stack digital human live streaming Solution", she won the IXDC Ten Outstanding Case Award, and in February 2024, he won the Gold Medal of the French Good Design Award. He was a product designer for 58.com.

    Design concept: Technology changes life and can also change design.

Baidu AI Digital Human Experience Innovation Trip

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Session T1
Meeting room Undetermined
Time 08/15 10:00-12:00
Type Trip
Language Mandarin
Direction Operational Design
keynote content
Content Introduction

With the emergence of large language models represented by ChatGPT and Wenxinyi, AI+ e-commerce has also brought new shopping experiences and new business models. So, how does design create an intelligent viewing experience for AI digital people? This design journey will enter Baidu and learn how to achieve intelligent live broadcast experience and enhance the core value of design by focusing on the 6-layer framework paradigm of digital human live broadcast room with e-commerce AI digital human live broadcast solution "Huibo Star" as an example.

The content is summarized as follows:
1. Experience drives technological innovation
1.1 AI reproduction optimal anchor live all day
1.2 TTS technology decouples sound styles
1.3 Drive personalized Q&A

2. AIGC enhancement scenario construction
2.1 Build the visual base with the map model
2.2 Smart template fission diversified styles

3. Interactive and innovative experience
3.1 AR space simulation enhances the sense of presence
3.2 3D fun interaction stimulates interest

E-commerce AI digital person live streaming solution - Huiboxing: Relying on self-developed StyleSync technology/audio self-recovery pre-training technology/Wenxinyi/self-developed PicGen technology, etc., to achieve AI reproduction/customized high-quality anchor, stable 7*24 hours online broadcasting, low-cost construction of multiple live scenes, expert commodity explanation, real-time interactive Q&As, rich interactive forms to accurately communicate information. It not only enables consumers to obtain a new shopping experience, but also enables small and medium-sized businesses to create a commodity sales broadcast room with zero threshold and zero cost, boost GMV increment, reduce the cost of living and production, and achieve the "double improvement" of consumption experience and production efficiency.

Baidu is a leading AI company with a strong Internet foundation. It is one of the few companies in the world that provide full-stack AI technologies such as AI chips, software architectures and applications, and has been rated as one of the four largest AI companies in the world by international institutions. Baidu takes "making the complex world simpler with technology" as its mission, adheres to technological innovation, and is committed to "becoming the world's top high-tech company that understands users best and can help people grow".

Enterprise address

北京市海淀区上地十街10号百度大厦B座东门

Notice

参会者须准时到达,自行前往

Structure and Agenda

1. Visit and explain: Visit the office space of Baidu Building and Baidu exhibition hall, and the team representative will introduce and explain it
2. experience: test drive of unmanned vehicles, personally feel the latest experience of Baidu's artificial intelligence products
3. Application analysis: Baidu Mobile Ecological User Experience Department shares the application practice and design thinking of AI products and designs
4. Case explanation: Take e-commerce AI digital person live streaming solution "Huiboxing" as an example
5. Interactive communication: Each team communicates and shares experience with the participants

Target Audience

1. Beginner/Intermediate interactive/visual designer
2. Beginner and intermediate visual designer
3. People interested in visual model application
4. Industry workers who want to apply AIGC tools in their design work

Participants Benefit

1. Understand the new model of digital live retail
2. How can visual speech model technology be applied in the new retail field
3. What is the value of design in digital live broadcasting

Work Case
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