Master degree from Beijing Institute of Technology. He is a senior industrial designer at Lenovo Group's China Regional Empowerment Center. With more than 10 years of design experience, he is responsible for product design and innovation of Lenovo's Consumer IoT, commercial IoT, SMB and localization business units in China. At the same time, Lenovo's brand lecoo and Lenovo ecological partners can help improve product strength and shape the family brand image. His design works have won the product design and service design awards of the four major international design awards, with a total of more than 20 awards, and he also has more than 30 design patents.
Design concept: Use design to make life more comfortable.
In the current era of rapid development of AI, product family design is not only a key strategy for brand building, but also an important part of the way of innovation. This talk will explore how to shape the future innovation image of the brand with the support of AI technology and with the help of product family design, as well as the design challenges and countermeasures in the context of the AI era.
I will combine my many years of practical experience in Lenovo to elaborate on how AI drives the family design of products and helps the innovation of Lenovo's consumer ecological products. We will explore the specific application of AI technology in design, analyze successful cases, and share practical challenges and experiences.
1. Overview of product family design in the AI era
1.1 Challenges and opportunities of product design in the AI era
1.2 Definition and concept explanation of product family design
1.3 Influence of AI on product family design
2. Core elements of family design
2.1 Visual Style
2.2 Brand Identity
2.3 Product appearance and functions
2.4 User experience consistency
2.5 Adaptability and Scalability
3. How to realize the family design of products in the AI era
3.1 Application strategy of AI technology in product family design
3.2 AIization of design process and methodology
3.3 Design practice cases and successful experience sharing
4. The value and significance of family design in the AI era
4.1 Innovative application of AI technology in product family design
4.2 Market advantages of AI-driven product family design
4.3 The role and significance of family design in shaping the future of the brand
Some cases:
· Lenovo intelligent projector family design
· Lenovo personal cloud storage family design
· Lenovo consumer IoT option family design
· thinkplus office three-piece family design
· Family design of commercial IoT cloud terminal products
1、Workshop Introduction & Icebreaker: Speaker and team introduction
2、Sharing of family design methodology in AI era
3、Practice case sharing: Lenovo consumer ecological product innovation design project
4、Open Q&A: Free exchange in the Q&A session
5、Review and summary
1、Middle/senior product Designer, Product experience Designer, Design Manager, design Supervisor
2、Medium/senior Product Manager, medium/senior project management
3、Product development and entrepreneurship
1、Understand the concept and value of product family design in the era of AI
2、Master the core elements of product family design
3、Improve the application of AI-driven product family design in product innovation and branding