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Liu Yan
Microsoft
Principal Product Designer
Currently serving as the Principal Product Designer at Microsoft's AI department, I am responsible for overseeing the user experience and development of several key products including Teams, Microsoft 365, Copilot, and others. My duties encompass leveraging data-driven methods to provide personalized user experiences and exploring the potential applications in emerging fields such as human-computer interaction, virtual reality, and augmented reality. Since 2018, I have accumulated extensive experience in product design and research through roles at leading companies like Spotify, consulting giant Boston Consulting Group, and unicorn startup Nextdoor, where I contributed to various enterprise product designs. I have honed unique expertise in leading product growth, shaping product vision and strategy, devising effective go-to-market strategies, and innovating in the realm of 0-1 products. I am passionate about transforming my ideas into impactful products and achieving common goals through collaborative teamwork.
My design philosophy revolves around the tight integration of business and technology to tackle complex problems and create value for users.
AI Product in Action: Building Competitive Intelligent Experiences
Amid the global wave of generative AI, how can product teams not just "use AI" but truly "implement AI effectively"? This workshop focuses on the practical path of building AI products from 0 to 1, equipping participants to systematically master key capabilities: opportunity identification, value construction, experience design, rapid validation, and commercialization.
Through case studies, methodology breakdowns, and hands-on exercises, participants will build an AI-powered prototype while understanding the design logic and business strategies behind AI. Leveraging cutting-edge tools (e.g., GPT-4, Figma AI, Framer, Claude), this session ensures you not only comprehend but can build.
Content includes the AISTAR framework for AI product strategy:
- Ambition: What problem does AI solve? What mission does it serve?
- Insight: What kind of intelligence do users truly need?
- System: Do you have the product infrastructure and data foundation?
- Tailoring: AI must understand people, not just translate.
- Adoption: Drive user desire, usability, and retention.
- Reflection: Is AI being used in ways we never anticipated?
Whether you’re a product manager, designer, entrepreneur, or a professional accelerating your AI journey, this is an unmissable hands-on experience.
1、Deep dive into the AISTAR framework
2、Group exercises: Case analysis with tools
3、Q&A and networking
1、Product Managers / UX Designers / Entrepreneurs
2、Practitioners interested in AI product MVP implementation
3、Traditional product teams exploring AI integration
1、Identify AI opportunities in products or businesses
2、Construct core value propositions for AI products
3、Master hands-on methods for AI UX design
4、Rapidly build and test AI prototypes using tools
5、Navigate key steps from MVP to commercialization
