How Designers Can Lead Emerging-Tech-Driven Innovations within Big Companies
Speaker
  • Pan Xiaobi Pan Xiaobi Amazon Lead Designer of XR/AI

    Xiaobi (Iris) Pan is a globally-recognized leader in the field of Emerging Technology Design. She has been the inventor of the very first sound wave interactive installation visited by over 1 million participants, the app that promises to plant 100 million trees on our planet by 2025, and a series of industry-leading new technology products and experiences, particularly in the fields of XR, AI, and Interactive Instal.

    Iris believes in the vision of ubiquitous computing, and spearheads the integration of digital and physical product as well as experience design.

    Iris has been an awardee of the Red Dot award, A' Design Award, the UX Design Awards, the IDEA awards, the Fast Company Innovation by Design Award, the ADC Annual Awards, the Muse Design Award, etc. She has been amongst the jury of the SF Design Week Awards, the IxDA Interaction Awards, Australian Good Design Awards, the Indigo Design Award, the Orpetron Web Design Awards, the TITAN Innovation Awards, the NY Product Design Award, etc. She has also been invited to give talks at various international conferences, universities (including Harvard, Yale, Northeastern, Berklee College of Music, Emerson College, Pratt, etc.), and companies (Apple Inc, for example).

    Iris was the former New Interface Group lead at Mastercard Labs, pioneering XR and shopping innovation for large and small businesses. Currently a Lead Designer at Amazon, she is dedicated to using technologies such as AR and AI for business and social good.

How Designers Can Lead Emerging-Tech-Driven Innovations within Big Companies

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Session A5
Meeting room 303A
Time 08/16 09:00-12:00
Type Workshop
Language Mandarin
Direction Design and Entrepreneurship
keynote content
Content Introduction

In large companies, designers are often seen as the mere executors of concepts, with few examples of designers actually leading and driving new product development from concept to fruition. In this workshop, the instructor will guide participants through analyzing specific cases related to Web3/XR/AI/quantum computing from large tech companies. Participants will gain a multidimensional understanding of how designers can take on an entrepreneurial role within large companies, driving internal innovation with new technological products.

The shared content mainly includes:

1. Case study: blockchain-based smart contract platform design:
1.1 Introduction of the product.
1.2 Explanation of its design process.

2. Case study: 360 virtual unattended store interactive & gamified shopping experience:
2.1 Introduction of the product.
2.2 Explanation of its design process.
2.3 Using this product as an example, discussing how to drive a cutting-edge conceptual project within a large company and secure resources for implementation.

3. Case Study: Quantum computing financial systems design:
3.1 Introduction of the product
3.2 Explanation of its creative process
3.3 How to integrate external resources to drive the concept-to-market of such cutting-edge technological projects.

4. Case Study: Cutting-edge AR products of a top-tier tech company
4.1 Introduction of its AR furniture and home electronics products.
4.2 Introduction of its AR fashion try-on product.
4.3 Introduction of its camera search and multimodal search products.
4.4 How to drive cross-functional teams to continually align on new visions using the above products as examples.

5. Case Study: AI search and shopping product of a top-tier tech company
5.1 Introduction of the product
5.2 Sharing the methodology of its early-stage design exploration.
5.3 Discussing how to quickly launch a new product within a large company starting from an idea using the above product as example

6. Discussion of methods for internal "radical innovation" within large companies:
6.1 hackathon
6.2 online and offline design workshops
6.3 co-create with external design consultancy firms (using BCG Digital Ventures, EY, Mastercard Labs as a Service, and IDEO as examples)

Structure and Agenda

1、Introduction: Workshop Background Introduction
2、Main Lecture: Analyzing the approach of designers driving "internal radical innovation"/ "internal startups" within large companies, with real-world examples from top-tier global tech companies
3、Q&A

Target Audience

1、Mid to Senior-level Product Designer/ UX Designer/Full-Stack Designer
2、Mid to Senior-level Design Engineer, Design Prototyper
3、Design Managers, Design Directors, and other design management personnel

Participants Benefit

1、Understand design cases in the frontier technology fields such as Web3/XR/AI/quantum computing from big tech companies
2、Master the methodology of leading "internal startups" within large companies as a designer
3、Learn some practical methods for designers to enhance leadership within large companies

Work Case
  • Amazon AI-based Conversational Shopping Experience Design
  • Amazon "View in Your Room" AR Mobile Interactive Shopping Experience Design
  • Mastercard "Virtual Unattended Store" Online Interactive Gamified Shopping Experience Design
  • Mastercard Blockchain-Based "Smart Contract Platform" Design
Guess You Like
  • Amazon AI-based Conversational Shopping Experience Design 14
  • Amazon "View in Your Room" AR Mobile Interactive Shopping Experience Design 24
  • Mastercard "Virtual Unattended Store" Online Interactive Gamified Shopping Experience Design 34
  • Mastercard Blockchain-Based "Smart Contract Platform" Design 44
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