IXDC2024年度主题揭晓——计算思维

当前，我们正处于巨大的技术变革之中，云计算、元宇宙和人工智能等技术正在推动现实世界与数字世界相互融合、相互交织。以人为中心的技术发展日新月异，AI正在不断延展人类能力，深刻改变着我们的生活和工作方式。面对新一轮科技革命和产业变革机遇，我们更需要灵活适应，突破常规，无畏挑战，加快发展。我们不仅需要拥有设计领导力，更需具备强大的商业领导力，带领产品与企业重塑体验，重塑伟大的公司，实现全球引领。

第十五届IXDC2024国际体验设计大会以“计算思维（Computational Thinking）”为主题，分析我们亲历的创新与变革，探讨超出人类想象的未来，促进各方合作，推动企业数字化、网络化、智能化、高端化、绿色化发展，以设计引领创造全新的商业价值。

数字化（Digitization）。第四次工业革命下“大规模、标准化”的制造运营管理模式已无法应对市场变化，敏捷的制造运营管理模式成为变革目标。企业迫切需要以质量、成本、结果导向，运用数字化技术实现精准管理，发展新技术、新产品、新业态、新模式。

网络化（Networking）。“集中但互联”正在兴起，新变革下我们迫切需要深化工业互联网、物联网、5G等技术的应用，推进企业资源的网络化连接、平台化汇聚，提升设备和系统的互操作水平，实现生产实验管控一体化，推动企业与供应商云上共享试验数据资源。

智能化（Intelligentization）。生成式人工智能，将互联网从信息化升级为智能化，大语言模型（LLM）为我们带来了全新的交互界面，使我们与周围世界的关系发生了重大转变。我们比以往任何时候都能感受到自己被产品所理解，并与其建立关联性。设计更具有“计算思维”，变得更加“懂你”，始终“爱你”如一。

高端化（High-end）。在瞬息万变的市场环境中，企业增长面临更多的不确定性，市场对企业的创新能力提出了更高要求，持续提升技术、质量和品牌，满足不断升级的消费者需求成为企业增长的关键。追求高端化产品研发，增加高质量产品和服务供给，为企业发展注入新动能。

绿色化（Greenization）。新一代技术颠覆推动企业从业务转型到全面重塑，实现进化与跃变。可持续成为企业竞争力的重要来源之一。伴随着绿色低碳发展、产业结构升级等政策落地，消费者的绿色意识也在快速增强。“重塑者”致力于运用计算思维，将绿色可持续理念融入产品及运营的各个环节，推进可持续产品和服务的创新，加快业务增长，以实现更大的商业价值。

IXDC国际体验设计大会，是全球领先的用户体验创新盛会、世界设计组织(WDO)、世界设计产业组织(GDIO)、世界绿色设计组织(WGDO)成员。IXDC以国际性、专业性、领先性的理念，主张应用设计为企业和社会创造价值，推广和表扬杰出的设计及人物，教授相关的专业人员和社会大众，提升其专业能力与创新思维，帮助我们获得新时代下必不可少的全球视野与创新资源。IXDC通过「设计外交」构建体验经济国际创新平台，分享全球设计、科技、商业的前沿体验趋势、理论、方法、案例与实践，引领体验设计行业发展。

自2010年起，数以万计的设计领袖、科技领袖、商业领袖聚集于此，跨越国家、文化和语言的界限，分享最令人振奋的成功案例、方法、理论、经验、荣誉、人脉与机会，碰撞思想，交流学习。通过设计驱动变革，让世界更加美好。秉持“为人民设计”的宗旨，IXDC2024邀请全球伙伴共襄“计算思维”盛会！

We are currently in the midst of massive technological change, with technologies such as cloud computing, metacomes and artificial intelligence driving the convergence and interweaving of the physical and digital worlds. Human-centered technology is evolving rapidly, and AI is extending human capabilities and profoundly changing the way we live and work. In the face of a new round of scientific and technological revolution and industrial transformation opportunities, we need to adapt flexibly, break through routine, fearless challenges, and accelerate development. We need not only design leadership, but also strong business leadership to lead products and businesses to reinvent experiences, to reinvent great companies, and to achieve global leadership.

With the theme of "Computational Thinking", the 15th IXDC2024 International Experience Design Conference will analyze the innovations and changes we have witnessed, explore the future beyond human imagination, promote cooperation among all parties, and promote the development of digital, networked, intelligent, high-end and green enterprises. Lead by design to create new business value.

Digitization. Under the fourth Industrial Revolution, the "large-scale and standardized" manufacturing operation management model has been unable to cope with market changes, and the agile manufacturing operation management model has become the target of change. Enterprises urgently need to be guided by quality, cost and results, use digital technology to achieve accurate management, and develop new technologies, new products, new formats and new models.

Networking. Under the new changes, we urgently need to deepen the application of industrial Internet, Internet of Things, 5G and other technologies, promote the network connection and platform convergence of enterprise resources, improve the interoperability level of equipment and systems, realize the integration of production experiment management and control, and promote the sharing of test data resources between enterprises and suppliers on the cloud.

Intelligentization. Generative artificial intelligence, upgrading the Internet from informational to intelligent, and the Large Language Model (LLM) have brought us entirely new interaction interfaces that have transformed our relationship with the world around us. More than ever before, we feel understood and connected to our products. Design has more "computational thinking", becomes more "understand you", always "love you" as one.

High-end. In the rapidly changing market environment, the growth of enterprises is facing more uncertainties, and the market puts forward higher requirements for the innovation ability of enterprises. Continuous improvement of technology, quality and brand to meet the ever-upgrading consumer demand has become the key to the growth of enterprises. Pursue high-end product research and development, increase the supply of high-quality products and services, and inject new momentum into the development of enterprises.

Greenization. The new generation of technological disruption drives enterprises from business transformation to comprehensive reshaping, achieving evolution and leap. Sustainability has become one of the important sources of enterprise competitiveness. With the implementation of policies such as green and low-carbon development and industrial structure upgrading, consumers' green awareness is also rapidly increasing. Remaker is committed to using computational thinking to integrate green and sustainable concepts into all aspects of its products and operations, promote innovation in sustainable products and services, and accelerate business growth to achieve greater business value.

International Experience Design Conference, is the world's leading user experience innovation event, is a member of the World Design Organization (WDO), the World Design Industry Organization (GDIO), the World Green Design Organization (WGDO). With its international, professional and leading ideas, IXDC advocates that applied design to create value for enterprises and society. IXDC promotes and commends outstanding design and people, teaches relevant professionals and the general public, to enhance their professional competence and innovative thinking. IXDC helps everyone gain the new era essential global perspective and innovative resources. IXDC building an international innovation platform for the experience economy through “design diplomacy”, and shares the cutting-edge experience trends, theories, methods, cases, and practices of design, technology, and business, to leading the development of the experience design industry.

Since 2010, tens of thousands of design, technology and business leaders have gathered here, they across national, cultural and linguistic, they share the most amazing successful cases, methods, theories, experiences, honors, contacts and opportunities, and the collision of ideas for, exchange of learning. Driving the change through design and makes the world a better place. Guided by the principle of the mission of "Design for people", IXDC2024 invites global partners to participate in the "Computational Thinking" event!