He has been deeply involved in the experience consulting industry for 8 years. He is currently the design director of ETU Experience Consulting Company, focusing on practice and innovation in the field of Internet finance. He has rich practical experience in the transformation and upgrading of B-end products and C-end products. In recent years, he has mainly participated in the enterprise-level system reconstruction leading domestic leading banks, and has accumulated experience design thinking methods, model experience management systems and experience tool update applications for enterprise-level system transformation.
Design concept: Pursue design that is responsible for customers, users and society.
The enterprise-level system is a service management system that covers the entire enterprise business and collaborates across multiple departments. Its business logic is complex, the needs of different roles vary greatly, and the learning cost is high. However, there is often a lack of overall planning in the early stage, and functions are continuously stacked or systems are added, resulting in bloated systems and information silos between systems. With the acceleration of the digital and intelligent transformation of enterprises, enterprise-level systems have been unable to meet strategic demands such as data migration to the cloud, intelligent upgrades, and experience optimization and efficiency improvement. How to integrate and reconstruct enterprise-level systems to become every enterprise-level system Upcoming challenges for system product managers, designers, and managers.
This workshop will analyze the dilemma and solution ideas of enterprise-level system upgrade based on ETU's practice accumulation in many large-scale enterprise-level projects, and introduce the verified experience design thinking methods, tools and specific implementation processes to large-scale enterprises. Home, and combined with examples to explain how to drive the rebirth of enterprise-level systems based on experience design thinking. In addition, the course also arranges practical sessions based on virtual projects to ensure that each participant truly masters the experience design thinking method and related tools.
The main contents of this workshop include:
1. Why do enterprise-level systems need experience-driven?
1.1 The development dilemma of enterprise-level systems
1.2 Experience Design Thinking Can Relieve Their Difficulties
2. How to experience design thinking lean and promote system rebirth
2.1 The core implementation path of experience design thinking "restore-diagnosis-remodeling-verification"
2.2 Restoration: Visual restoration of user workflow and system operation status
2.3 Diagnosis: system diagnosis based on the trinity of "user, business, experience" based on user journey
2.4 Reshaping: Functional Clustering and Reconstruction of Information Places
2.5 Verification: A new cognitive verification combining qualitative and quantitative
3. Implementation principles and tool guarantees of experience design thinking
3.1 Principle guarantee
3.1.1 Visualization: Combine visualization tools to visualize each stage of the system implementation path to ensure that the team can quickly conduct point-of-view contrast
3.1.2 Lean: Combining the implementation path with step-by-step output results, consensus direction, and iterative promotion
3.2 Tool Guarantee
3.2.1 System service journey map: visualized carrying system service flow
3.2.2 Scenario Remodeling Game Cards: Stakeholders co-create game card tools, which can be suitable for games in different product development cycles
3.3 Resource Guarantee
3.3.1 Promotion at the decision-making level: The decision-making level promotes the collaboration of multiple departments from top to bottom
3.3.2 In-depth participation of business departments: relevant departments dispatch experts for in-depth participation or support
4. Analysis of actual cases
Through multiple enterprise-level system related cases, analyze how experience design thinking drives enterprise-level system transformation and rebirth
1、Icebreaker Interaction: Workshop content introduction, interactive introduction, free grouping
2、Theoretical explanation: the definition, implementation path, implementation principles, and tool introduction of experience design thinking
3、Case analysis: Combined with financial industry cases, analyze the process and results of lean experience measurement
4、Hands-on interaction: Group interactive practice based on virtual projects and user stories
5、Q&A session: open and free exchange questions and answers
6、Summarize and review: Combine work experience and review course knowledge
1、Experience design related practitioners
2、Middle and back office system product manager
3、Middle and back-end system project manager
4、Students who want to understand and learn about experience design
1、A complete set of experience design thinking methodologies
2、Two advanced experience design analysis and deduction tools
3、Experience in several enterprise-level system upgrade practice projects that avoid pitfalls in advance