B-side digital product design in cross-end scenarios
Speaker
  • Wei Limei Wei Limei NASDAQ:NTES Senior Visual Designer

    Graduated from the Department of Art and Design of Zhejiang Gongshang University. She has been engaged in visual design/user experience design for 10 years, and is currently a senior visual designer in the core experience design team of NetEase. She has rich experience in the design of corporate services, cultural creation, financial products, etc., and is mainly responsible for the strategic experience design and project management of NetEase Digital Sail, NetEase Easy Shield, NetEase Comics, NetEase Cloud Reading and other companies. Focus on establishing a user experience management system for products, with satisfaction and NPS indicators as the starting point, promote product experience upgrades and business growth, and win the company's 2019 Personal Struggle, Business Development Award, 2021 Team Comprehensive Contribution and other awards.

    Design concept: better problem solving

B-side digital product design in cross-end scenarios

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Session A5
Meeting room Undetermined
Time 12/29 09:00-12:00
Type Workshop
Language Mandarin
Direction Interaction Design
keynote content
Content Introduction

With the rapid development of user terminal products, digital products have more opportunities and challenges to meet the needs of diversified market enterprises. B-end digital products have gradually become an extension of the core business scenarios on the desktop side on the mobile side, and user experience designers need to pay attention to maintaining the consistency of the cross-end product experience when designing, thereby reducing user learning costs and improving work efficiency. How to efficiently develop cross-end products while developing business, ensure the overall ease of use of products in multiple scenarios, and achieve high-quality migration work is a challenging proposition faced by designers.

The content of this workshop mainly shares the thinking and practice of user experience designers in the cross-end design of B-end digital products. Introduce the background, business requirements and characteristics, design methods and design difficulties of cross-end digital product design of B-end digital products, introduce the differences between cross-end design, express the future trend outlook of cross-end design, and tell how to carry out cross-end design through cases. Let designers understand the methodology and design principles of cross-end construction design, master the application of this method in B-end projects, and how to achieve efficient design asset precipitation and design process management.

The workshop mainly included the following:
1. Introduction to the cross-end design background of B-end digital products
1.1 Cross-end business requirements of B-end digital products
1.2 Business characteristics and design methods of B-end digital products
1.3 The role and difficulties of user experience designers in cross-end design

2. Cross-end systematic design point insight
2.1 The design of mobile terminal and desktop terminal is "different" and "same"
2.2 Summarize the design patterns of core business scenarios
2.3 Focus on the functional design of B-side data products in mobile scenarios

3. Product consistency experience migration ideas to mobile terminals
3.1 Mapping Strategy Design for Cross-End Design Component Libraries - Atomic Disassembly Method
3.2 Design component library construction and iteration
3.3 Future Trends in Cross-End Design

4. Listed cases
4.1 There are several cross-end design cases of BI service upgrades

Structure and Agenda

1、Workshop Introduction: An overview of the contents
2、Theoretical explanation and case explanation: the thinking concept and method of building a design system, the difficulty of collaboration and the solution of the idea
3、Practical interaction: Provide practical themes and complete the construction and application of the design system in groups
4、Q&A session: Communicate and answer questions
5、Summary review

Target Audience

1、Beginner/Intermediate Experience Designer
2、People who want to learn about the design system and how to use it
3、Internet practitioner, product manager

Participants Benefit

1、Learn about the methodology and design principles of cross-end building design
2、Master the application of this method in B-side projects
3、How designers can achieve efficient design asset precipitation and design process management

video introduction
魏丽梅工作坊宣传视频
Work Case
  • Enterprise-level service middle office mobile terminal component library construction
  • Enterprise-level service middle office web-side component library construction
  • The official website of the enterprise-level service platform has been upgraded
  • Product experience metric system
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