The Green Design of Internet Industry
Speaker
  • Zhou Jian Zhou Jian Cecloud Experience Designer

    She is currently a senior experience designer at CeCloud. After graduating from Tongji University, she lived in France for seven years, she has worked in Royalties Design Agency and Attoma Design Agency successively. With six years of design experience, she was once the design lead of the IoT platform of France Telecom. Proficient in the practice of design thinking, integrating user-centered concepts into agile development processes and applying them to digital transformation projects. She has won several Hackathon competitions in France or served as a design mentor. She deeply focuses on the social responsibility of designers and is committed to promoting equality and harmony through design. Design concept: To explore social sustainability through design.

The Green Design of Internet Industry

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Session F5
Meeting room Undetermined
Time 01/01 09:00-12:00
Type Workshop
Language Mandarin
Direction Design Thinking
keynote content
Content Introduction

Green and low-carbon development is the trend of the world, and China has also made a commitment to carbon peak and carbon neutral. As an element in the process of social change, design should also seriously consider the relationship between human beings and the environment. The Internet industry is the sixth-largest power consumption industry in the world. As a designer in the Internet industry, how to adapt to the trend of social development, take social responsibility to play a role, and put green practice into work?

Through this workshop, we will combine the design language of Cecloud and other brand transformation cases to share how designers achieve more energy-saving and ecological design from the perspective of design methods, brand design, experience design, and front-end performance, and improve designers' social responsibility and competitiveness.

The specific contents learned in the workshop include:
1. Understand the impact of green and low-carbon environment and design on the environment
1.1 Recognition of green and low-carbon environment
1.2 Understand the impact of design outputs (Internet products, printing, etc.) on the environment

2. Practice green design
2.1 Green innovation of design method
2.1.1 Lean Canvas -- Green thinking exists at the beginning of product establishment
Customer Journey -- Pay attention to the carbon footprint of each contact point

2.2 Eco-branding
2.2.1 Logo -- Simplify the complex
2.2.2 Color -- Choose consumption reduction color
2.2.3 Font -- Variable font to save space
2.2.4 Illustration -- Remove redundant decorations and retain the core
2.2.5 Image - Lighten the image weight
2.2.6 Packaging -- Keep the core and give priority to environment-friendly materials

2.3 Green innovation in interaction design
2.3.1 Reasonable Deletion
2.3.2 Hide when necessary
2.3.3 Hierarchical organization
2.3.4 Smart transfer

2.4 Front-end green improvement
2.4.1 Page loading speed
2.4.2 Improving search efficiency
2.4.3 Image optimization
2.4.4 Code optimization

3. Looking into the future of green design: Discussion on green design standards

Structure and Agenda

1、Workshop introduction: ice-breaking, brief introduction of content
2、Background, concept presentation: green development trend at home and abroad, the value of design in green and low-carbon
3、Case study: To share the specific practice of green design in brands and web pages
4、Practice interaction: group discussion, green design practice, explore development ideas
5、Q&A
6、Summary & Review

Target Audience

1、Full stack designer / brand designer / Experience designer
2、The front-end development
3、Design Manager
4、Internet practitioner

Participants Benefit

1、Help designers to establish green design thinking
2、Master green design ideas and methods
3、Strengthen the connection between designers and society

video introduction
周健工作坊宣传视频
Work Case
  • AI for Good Hackathon FoodiesGood -- an app that scores the environmental impact of food
  • CDP -- Cecloud DevOps platform
  • User journey map - account for the user experience and carbon footprint of each touchpoint
  • Lean Canvas - Green thinking exists at the beginning of the product
Guess You Like
  • AI for Good Hackathon FoodiesGood -- an app that scores the environmental impact of food 14
  • CDP -- Cecloud DevOps platform 24
  • User journey map - account for the user experience and carbon footprint of each touchpoint 34
  • Lean Canvas - Green thinking exists at the beginning of the product 44
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