Currently working for Tencent FiT Design Center and mainly responsible for WeChat recharge services. Used to work for NetEase、Esun Internet companies.
Zhou Junjun Tencent Senior Interaction Designer
In the age of the Internet, brands continue to stimulate their experience as an important medium for consumers to recognize products and services. Highly systematic brand recognition helps users to create a unified emotional experience, which in turn accelerate branded operation and promotion of products. .
The workshop mainly uses the WeChat mobile phone recharge case to learn how to sum up and execute the brand, comparing it with the existing brand experience and search for the experience value innovation point of the product brand，which includes:
1. Relationship between brand and user, brand value analysis.
2. Use the model of systematic brand design to ensure that the brand experience of products and services in multiple dimensions is highly consistent.
3. WeChat mobile phone brand refinancing process, brand execution strategy.
Through workshops, participants can learn and understand the systematic design methods of Internet product brands, and gradually establish brand awareness in daily work. When encountering related design projects, they can use professional design methods to solve and gradually expand the methodology，Multi-dimensionally helping products to establish a clear and unified brand experience in order to enhance the brand value of the company or service.
1. Value relationship between user and brand
2. Theory explanation and case analysis
3. Workshop on brand abstraction of Wechat telephone charges
4. Case of systematic brand design expression based on specific brand
1. Interactive designer
2. UI designer
3. Brand designer
1. Acquisition of systematic brand design ideas
2. Practical process of systematic brand design
3. Making a help to accelerate the operate of systematic brand design