Schedule>Interaction Design>Redefine the User eXperience
  • Speaker

    lin qinETU DesignFounder,CEO

    Co-founder of ETU Design,Co-founder and the first Chairman of UPA CHINA,Visiting scholar of City University of New York,Master of Design Management of Polytechnic University of Milan,Director of Shanghai Industrial Design Association,Director of Interaction Design Committee.
    Fifteen years of expertise in user experience research industry; used to be engaged in user experience research and design in Motorola, Lenovo, UTStarcom and other well-known enterprises.
    Established ETU in 2004 and devoted to seeking corporate business goals and the transformation of social form; achieved short-term and long-term commercial goals of enterprises through user experience.

    Parts of previous projects:
    Midea user experience design organization innovation.
    Entertainment culture planning for Changning District of Shanghai .
    Enhancement in internal system user experience of Bank of Communications .
    Improvement in PICC network channel user experience .
    User experience improving projects of Ping An Insurance, Securities, Caifubao.
    Planning and Improvement in multi-channel user experience of SF-Express.
    ……

Redefine the User eXperience

Session S2
Date 07-17
Start Time 13:30
End Time 13:48
Type workshop

一、重新定义用户体验


我们一开始和技术部门谈用户体验,让他们能够考虑用户体验,给设计多一些空间; 之后我们和产品经理谈用户体验,希望在规划产品的时候考虑产品对用户的核心价值;在之后我们和公司管理层谈用户体验,探讨和制定用户体验在企业中的定位和价值;现在我们开始和有关部门谈用户体验,旨在帮助城市化的过程中能让民众有更高的参与感。


那么现在的用户体验和之前的用户体验有哪些不同呢?从人机交互到服务设计、再到环境设计,用户体验的范围、内容和方法都发生了很大的变化。


二、从心定义用户体验


在反思用户体验的这些年,我们的设计在互联网的快节奏中生存着,在创业大潮中被追捧着。但是都是为了帮助产品更好用、更高效、达到更好的商业目的,好像走得太远却忘了他更本质的目的。除了站在产品本身的用户体验设计,更要站在文化、产品/服务的品质、品味的角度更加走心的方向去设计和思考用户体验。


作为用户体验从业者,我们依然要保持热忱,做好方法的升级,考虑产品对用户的核心价值以及定义用户体验在企业中的定位和价值,从企业战略和民族文化角度出发,设计产品、服务、环境,从而让民众有更高的参与感并提升社会美学,提升整个社会的幸福感。


Case:

  • 重新定义用户体验
  • 从心定义用户体验
  • 美的集团用户体验咨询
  • 一号专车品牌与用户体验升级
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About us

International eXperience Design Committee (IXDC) is a non-profit organization founded in 2010 with the support of over 20 famous companies and universities in China. Its primary responsibility is to promote the notion of experiencing the value of innovation to the society, and its significant task is to construct an international platform for exhibition and communication.

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